How to Sell Anything on Yahoo!... and Make a Fortune!: Build and Run a Successful Online Business with Yahoo! Shopping

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Turn your products into profit on


—the world's #1 Internet destination

With more than 240 million users, Yahoo! is the most trafficked Internet destination in the world and among the top online shopping sites-enabling customers to locate and purchase exactly what they want quickly and easily. Now you can create a successful and profitable Web-based business with little or no start-up costs using Yahoo! Merchant Solutions and reach millions of buyers across the globe using this hands-on money-making guide.

Whether you want to supplement your income, extend a retail business, or create a fulltime job from home, How to Sell Anything on Yahoo! ... and Make a Fortune!
gives you everything you need to get started, get noticed, and get profitable.

  • Type, point, and click your way to your own online store

  • Use the power of Yahoo! Web hosting, sponsored searches, and affiliate programs

  • Skillfully create and manage your product listings using the Catalog Manager

  • Easily handle mass uploads of multiple product items and images

  • Register domain names and establish a Web address for your storefront

  • Maximize up selling and cross selling techniques to increase your orders and your profits

  • Use the Yahoo Store Editor to design your store to suit your needs

  • Establish easy-to-use order forms and checkout settings

  • Provide a comfortable customer service experience and encourage repeat business

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Product Details

  • ISBN-13: 9780072262797
  • Publisher: McGraw-Hill Osborne
  • Publication date: 11/28/2006
  • Edition number: 1
  • Pages: 264
  • Product dimensions: 9.14 (w) x 7.34 (h) x 0.55 (d)

Meet the Author

Skip McGrath

is successful online commerce entrepreneur and a certified eBay Trading Assistant. He operates three e-commerce Web sites.

Dennis L. Prince

is a leading authority on online selling. He is the author of the bestselling How to Sell Anything on eBay...and Make a Fortune!, as well as half a dozen other books about online commerce.

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Table of Contents

Part I: Creating a Successful Web Business
Chapter 1: Before Getting Started
Chapter 2: Elements of a Profitable Web-Based Business
Chapter 3: How Competition, Supply, and Demand Affect Your Business
Chapter 4: Niche Marketing for Success
Chapter 5: Researching and Finding Your Niche
Chapter 6: Website Designs That Sell
Chapter 7: Making the Sale
Chapter 8: Payment Systems
Chapter 9: Up-Selling and Cross-Selling
Chapter 10: Delivering the Product
Chapter 11: Bringing the Customer Back for More
Part II: Setting Up Your Yahoo Store
Chapter 12: Introducing Yahoo Merchant Solutions
Chapter 13: Getting Started
Chapter 14: Understanding the Elements of Your Store
Chapter 15: Tools to Build Your Site
Chapter 16: Creating Your Product Listings
Chapter 17: Creating and Editing Your Store Pages
Chapter 18: Creating Additional Section Pages
Chapter 19: Creating Supplementary Pages
Chapter 20: Ordering Form and Checkout Settings
Chapter 21: Testing, Troubleshooting, and Checking Your Store's Readiness
Part III: Marketing Your Store
Chapter 22: Getting Found in Search Results
Chapter 23: Pay Per Click Advertising
Chapter 24: Cross Marketing and Promotion

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