How to Sell Anything to Anyone Anytime

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Overview


Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them.

How to Sell Anything to Anyone Anytime distills the fundamental sales process into simple, easy-to-understand and easy-to-implement principles, processes and practices, and applies them to a wide ...

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Overview


Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them.

How to Sell Anything to Anyone Anytime distills the fundamental sales process into simple, easy-to-understand and easy-to-implement principles, processes and practices, and applies them to a wide variety of sales situations. It is packed with real-world examples and applications to a wide variety of situations - from the corner coffee shop, to the freelance professional, to the sophisticated B2B seller. It features:

  • Easy-to-understand practices and processes that can be applied to every business and professional practice.
  • Guidelines and step-by-step how-to's to turn ideas into practice.
  • Powerful insights on selling that will enable everyone--from the aspiring entrepreneur to the experienced sales pro--to be more successful.
  • Power nuggets--ways to add even more power to the practice and become even better.
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Product Details

  • ISBN-13: 9781601631312
  • Publisher: Career Press, Incorporated
  • Publication date: 12/20/2010
  • Edition number: 1
  • Pages: 240
  • Sales rank: 489,610
  • Product dimensions: 5.20 (w) x 8.20 (h) x 0.60 (d)

Meet the Author


Dave Kahle was the number one salesperson in the country for two different companies in two totally distinct industries and is now one of the world's leading sales educators. He's authored nine books, over 100 multi-media training products, writes a weekly E-zine for salespeople, and has presented in 47 states and seven countries. For over 20 years, he's served as the President of The DaCo Corporation, a sales training/consulting company. In that capacity, he's trained tens of thousands of people. He splits his time between Sarasota, Florida and Grand Rapids, Michigan.
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Table of Contents

Introduction 9

1 And You Thought Sales Was All About... 13

2 Simplifying the Fundamental Sales Process 21

3 Finding the Right People 31

4 Making the Customer Comfortable With You 65

5 Making Customers Comfortable in One-on-One Selling Situations 81

6 Finding Out What Customers Want 97

7 What Customers Want in One-on-One Selling Situations 109

8 Show Customers How What You Have Gives Them What They Want 127

9 What You Have Is What They Want: One-on-One Selling Situations 141

10 Gaining Agreement on the Next Step 157

11 Gaining Agreement on the Next Step in One-on-One Selling Situations 167

12 Follow Up and Leverage Satisfaction 179

13 Follow Up and Leverage Satisfaction in One-on-One Selling Situations 189

14 What's Next? 203

15 Seeing Your Sales As a System 219

Glossary 229

Index 233

About the Author 237

Other Works Dave Kahle 239

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Sort by: Showing 1 Customer Reviews
  • Posted January 17, 2011

    more from this reviewer

    Step-by-step guide to attaining consistently strong sales

    To learn about any subject, turn to the experts. To learn about military strategy, turn to Sun-Tzu's "The Art of War". To learn about hitting home runs, read "The Art of Hitting" by Ted Williams. To learn about investing, study "The Intelligent Investor" by Benjamin Graham. To learn about sales, read this specialist's guide by sales guru Dave Kahle. He walks you through his "Kahle Way Sales Process," explaining what to do at every stage to advance and close a sale. He promises that if you follow his time-tested method faithfully, you can surpass your sales quotas, no matter what you sell. Kahle also packs his book with valuable inside tips. Although Kahle's volume won't win prizes for innovation, getAbstract recommends his excellent presentation to up-and-coming salespeople and to more experienced sellers who want to do better.

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