How to Sell

How to Sell

4.1 8
by Martin

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Bobby Clark is just sixteen when he drops out of school to follow his big brother, Jim, into the jewelry business. Bobby idolizes Jim and is in awe of Jim's girlfriend, Lisa, the best saleswoman at the Fort Worth Deluxe Diamond Exchange.

What follows is the story of a young man's education in two of the oldest human passions, love and money. Skilled at the art


Bobby Clark is just sixteen when he drops out of school to follow his big brother, Jim, into the jewelry business. Bobby idolizes Jim and is in awe of Jim's girlfriend, Lisa, the best saleswoman at the Fort Worth Deluxe Diamond Exchange.

What follows is the story of a young man's education in two of the oldest human passions, love and money. Skilled at the art of persuasion, Bobby is drawn to Lisa, but also to the myriad scams and frauds of the jewelry trade, where the power to appraise also means the power to bait and switch and cheat like hell. Clancy Martin's gripping debut novel takes us behind the counter, where diamonds and watches aren't the only precious commodity.

Editorial Reviews

Publishers Weekly

A Canadian in 1987 goes to Texas and gets crushingly corrupted in Martin's sexy, funny and devastating debut. Bobby Clark is 16 when he leaves a dead-end setup with his single mother and grass-is-greener girlfriend, Wendy, and heads to Fort Worth to get into the fine jewelry business under the stewardship of his salesman brother, Jim. In no time, Bobby and Jim are snorting lines, Bobby's moving in on (and smoking crank with) Jim's mistress, Lisa, and getting a crash course in amazingly crooked business. Scams, bait-and-switch deals, bogus jewelry and startling treachery are day-to-day at the jewelry store, until the store's gregarious owner gets into trouble at the same time Bobby tries to save Lisa from a massive flame-out. Years later, Bobby's back in Fort Worth, married to Wendy (and with a child) and still in the jewelry business with Jim when Lisa reappears, engaged in an equally questionable if older profession. Bobby's helplessly honest narration is a sublime counterpoint to the crooked doings he's complicit in. Reading this is like watching one man's American dream turn into a soul-sucking nightmare. (May)

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Kirkus Reviews
Assured debut novel about the ethically tarnished jewelry trade. At 16, Bobby Clark steals his mother's wedding ring and sells it at a pawnshop. His next entrepreneurial move involves a case of class rings, and this theft gets him kicked out of school. His older brother Jim urges Bobby to leave Canada and join him at the Fort Worth Deluxe Diamond Exchange in Texas. His girlfriend seems eager to see him go, his long-gone father not very eager to see Bobby in Florida, so he doesn't have a lot of other options. Once he arrives in Dallas and starts work with Jim, Bobby quickly learns that the legitimate jewelry business is no more honest than his own amateurish crimes, just more elaborate. He learns to sell used Rolexes as new. He's introduced to coke and meth. He sleeps with his brother's girlfriend. While hardly an innocent when he arrives in Texas, Bobby retains several youthful illusions that dissipate as he sinks further and further into Jim's world. Martin (Philosophy/Univ. of Missouri), who won a 2007 Pushcart Prize for his story "The Best Jeweler," worked in the gem trade before taking refuge in academia. His philosophical and retail backgrounds both serve him well in this novel, which depicts a universe in which buying and selling have surpassed or replaced all other forms of human interaction. There's nothing shocking or even particularly surprising in Martin's sordid revelations; their verisimilitude is, sadly, quite convincing. A bleak, unpleasant story, very well told by a talented young writer. Agent: Susan Golomb/Susan Golomb Agency
From the Publisher

“Dirty, greatly original, and very hard to stop reading.” —Jonathan Franzen

How to Sell is outrageous, theatrical and slicker than oil. It tells the tale of Bobby Clark, a high-school dropout who joins his older brother at a jewelry emporium in Texas. It's a festival of drugs, diamonds and sex. Quality is nice, but any drugs, any sex and any diamonds will do, because anything can be spun into something better. Prostitution, a saleswoman turned hooker suggests at one point, is a more honest kind of living than the jewelry trade (at least in this book). 'With what I do now,' she tells Bobby, 'I sleep well at night.' . . . With How to Sell, Martin has written a gem of a story. Selling it probably won't be hard. The bigger challenge for Martin might be to learn how to stop selling.” —Louisa Thomas, Newsweek

How to Sell is, with memorably dark comedy, a virtual handbook on fraud. The world the Clark boys build for themselves and teeter precariously upon--one driven by wads of cash, adrenaline, an indiscriminate lust for sex and money, and a misunderstanding of what in life is really at stake--is a compelling setting for Martin's propulsive storytelling. His narration feels cinematic, the sets and scenery popping off the page. With remarkable skill as the story spools out, Martin omits just enough exposition and interior insights to keep his characters shrouded in mystery, as if constantly reminding us that we'll always be the customer, never the insider. Speaking of customers, prepare to be a much shrewder one after reading How to Sell.” —Rachel Rosenblit, Elle

“A timely meditation on greed and the American Dream.” —

“It's a lean and mean book, perfect for those who distrust all this recent talk about change. The kind of novel--cool and dark--that goes with you to the beach and then keeps you thinking at night.” —Benjamin Alsup, Esquire

“Clancy Martin writes with no-nonsense punch, detailing the schemes--fake certificates, 'antiques'--shady jewelers have been running for centuries. If the sentences in How to Sell feel lived-in, well, that's because the author himself is a former con man, borrowing liberally from the gem-scam life before going straight (He's a philosophy professor now; go figure.) By the time you're hooked on the book's insidious plot twists, concerning sibling rivalry and a meth-addicted mistress who sleeps better hooking than she does selling Faux-lexes, you're blissfully unaware you're downing a metaphor: No commission can buy you a soul.” —Adam Baer, GQ

“It's hard to imagine a more seductive blurb than that delivered by Jonathan Franzen for Martin's first novel. Here goes: ‘Dirty, greatly original, and very hard to stop reading.' Sex, of course, may sell, but Martin's wicked take on money, the jewelry business and American passions could prove to have multiple pleasures. Oh, and by the by, Martin teaches philosophy at the University of Missouri-Kansas City and bases his book, at least in part, on an earlier life as a jewelry salesman in Texas.” —Kansas City Star

“A tender yet hardboiled coming-of-age story, a vivid, sometimes philosophical portrait of yearning and greed, of human love and human spoilage--all of it mirrored in stripped-down, addictive prose. Clancy Martin has written a scary, funny blaze of a book.” —Sam Lipsyte

“The feeling you get from the moment you open Clancy Martin's superb novel is one of inevitability. This is the inevitability of truth-telling, of tragedy, of the setup to a good joke, and, very possibly, the inevitability of the classic.” —Benjamin Kunkel

How to Sell is a bleak, funny, unforgiving novel. It's a little like Dennis Cooper with a philosophical intelligence, or Raymond Carver without hope. But mostly it's like itself. It is about how we buy and sell everything--merchandise, drugs, sex, trust, power, peace of mind, religion, friendship, and each other. It's written extremely finely, with wit and enviable self-control. A genuinely fresh, disconcerting voice.” —Zadie Smith

“A funny, quirky takedown of the American dream. A bastard child of John Updike and Mordecai Richler, How to Sell grabs you by the tuchus and doesn't let go.” —Gary Shteyngart

Product Details

Farrar, Straus and Giroux
Publication date:
Edition description:
First Edition
Product dimensions:
5.76(w) x 8.54(h) x 1.08(d)

Read an Excerpt

How to Sell

A Novel
By Clancy Martin

Farrar, Strauss and Giroux

Copyright © 2009 Clancy Martin
All right reserved.

ISBN: 978-0-374-17335-7

Chapter One

Our father told it that Jim was caught dressing up in my grandmother's black Mikimotos when he was scarcely two years old, but the first time I considered jewelry was the morning I stole my mother's wedding ring. It was white gold. A hundred-year-old Art Nouveau band with eleven diamonds in two rows across the finger, garnets that were sold as rubies in the centers of tiny roses on both sides, and hand-engraved scrollwork on the underside where it held the skin. It was the only precious thing she had left. It was never from her hand. But there it was on the sill of the window, above the kitchen sink, next to a yellow and green plant she kept.

I needed the money. My girlfriend was leaving me for a grocery store produce clerk named Andrew, a high school basketball forward, and I knew I could buy her back. So I took the ring and put it in my pocket. I removed the red rubber stopper from the drain so that my mother would believe the ring had flushed into our plumbing. For good measure I ran the water to wash it down. She might be in the other room listening.

There was a pawnshop I trusted on Seventeenth Avenue, two blocks from my high school. Woody's Cash Canada. It had a banner in the front window that read we BUY BROKEN GOLD. It was on thefirst floor of a three-story building with a barbershop on the second floor and a pool hall on top. We were told never to go into that pool hall. Of course, I should have gone to a pawnshop farther from home but I had not yet learned to reflect in that way. The barbershop was on the second floor and there were stacks of Cheri, Fox, Club Confidential, and other shiny porno magazines on the wooden side tables next to the chairs where you waited. Some men fingered them while they were having their hair cut. When my brother and I were kids I was afraid to look at those magazines, then when I was older and went in alone I pretended to be uninterested.

Woody's was the authentic variety of pawnshop, the sort I would come to love: three full jewelry cases with real bargains on minor-brand Swiss watches, early twentieth-century American fourteen- and sixteen-karat rose and copper gold watch heads, Art Deco Hamiltons and Gruens, and odd antique pieces-this was the kind of place where you might even find a natural pearl or an unrecognized tsavorite garnet or a piece of really good old orange citrine-mixed in among crap like gold nugget bracelets and blue topaz pendants and amethyst rings.

"I know it's not much. It's an old ring, I guess."

"It's not so bad. Let's see what it weighs. Is that platinum? Or just white gold?"

"I don't know. What's platinum?"

That was not a question for the seller to ask.

"I know those are diamonds, though. Those must be worth something."

"Take a look under the loupe. Full of carbon. See those black specks? That's called carbon. That's what it is, too. Carbon molecules that never crystallized. Imperfections. Really hurts the value. Lots of inclusions, too. Internal flaws. But at least no cracks. That's something. I couldn't touch it if there were cracks. Too risky."

He knew his business. Didn't steam it, didn't clean it at all. We were looking at sixty years' worth of dirt, hair, and skin.

He gave me three hundred dollars for the ring, which was about correct. Given his position.

"I hate to sell it. I inherited it, you know. My grandmother."

"I can loan against this," he said. "This is a loan, no problem. Normally I will do better for a loan. But on this I advise you sell it outright."

Then I wished I had said it was a friend's. In case he called my parents or something.

"But there's this girl."

"Love is a good reason. The best reason. Think about it. That's why your grandmother left it to you. She didn't think you were going to wear it, did she? No. It was for a girl. If you need to sell it for the girl, that's what she would have wanted. Women understand these things. What matters and what doesn't. You should hear all the love stories they tell me in this place. A pawnshop is the place to learn about love."

He took the ring into the back.

"Your grandmother had good taste in jewelry," he said, after he returned and paid me. "That won't be here long."

Good, I thought.

Today that ring would retail for seventeen, eighteen thousand, but at that time I imagine it brought three grand.

John Strickland, who ran Woody's, was an old guy and not a friend of mine but he had bought several things from me, including a heavy walnut box holding sterling flatware I had found in the bureau of an actual friend's home. In fact it was not the friend's home but a friend was babysitting there and a few of us got together to steal drinks from their liquor cabinet and watch a video. While the popcorn was popping I wandered into the dining room and found the silver. My friend Tina, the babysitter, came around the corner and caught me. But I had not moved it. I had only opened a drawer. So she could not say anything. She raised her eyebrows at me and said, "Bobby, what are you doing?" I explained that I was looking for a bowl for the popcorn. Before we left, after several drinks, while she was kissing the other friend of mine in a corner, I returned there and hurried out with the heavy box full of silver in my arms. I lost two friends that way. But I wasn't ready to blame myself. They were not diligent about it. They could have spared all three of us the harm, if they had tried.

Often, at night, when I was twelve, thirteen, fourteen, and it was winter and the snow was falling, I would leave our neighborhood and climb the hill up into Mount Royal, to walk through their streets and look into the illuminated windows of the houses. You know what that's like: when it is very cold and motionless, because the snow is coming straight down, it hangs in circles in the streetlights, and inside the houses there is calm or happy movement, as though people are eating and laughing, and their lamps by their windows are like gold and jewels. I would listen to the snow under my tennis shoes, and fold my arms deeper into my coat. These houses were enormous: three, four, five times the size of ours, with larger and faster cars, yards like fields, and they were made of stone and brick, but nevertheless they seemed welcoming, they were warm places, you could see that easily enough. My father had grown up in a house like one of these. My mother, though, was raised in an apartment.

When we were down in Florida at Christmas my father would tell me, "You can have a poverty-consciousness, son, like your mother, or you can have a wealth-consciousness. It's up to you. Some people are bound to be poor. Your mother and that idiot she married. They can't help it." That was a reason for those walks. To work on my wealth-consciousness.

Even with many seasons of practice I have never been adept at stealing and when they kicked me out of high school it was stealing that did it. A case of class rings for the graduating seniors. When I got them to the pawnshop-after my mother's ring I was using a different one, a dark-cornered place by the Alberta Liquor Store on the south edge of downtown, where you always stumbled over a couple of drunk Indians on the sidewalk and the aroma of human urine was strong-they proved to be base metal mock-ups. Brass and iron lightly electroplated in ten-karat gold and sterling silver.

The principal Mr. Robinson and the high school security guard had been after me for three semesters, so it was an excuse for them to play detective.

"But they aren't even worth anything," I said. "You cannot expel me because of some fake rings."

"You don't belong here, Robert," Mr. Robinson said. "This place is for good people. You are not a good person. You are a thief, a liar, and a coward."

That made us quiet for a moment. Across his desk we sniffed one another. I suspect we both knew I smelled better than he did.

I sat outside on a curb in the parking lot and read Siddhartha. I kept that book in my backpack for occasions like this. Sometimes I would switch it out with Jonathan Livingston Seagull, or On the Road, or Norman Vincent Peale's The Power of Positive Thinking, or Journey to the End of the Night. These were all favorites of mine I had read many times.

When I called my big brother Jim to tell him about my expulsion he tried to sell me on the jewelry store. I should have known that as soon as the pitch started Jim believed the lies he was throwing me. It's like being an actor or prime minister, you get all worked up with the audience and you think you can say nothing false or unbelievable.

"It is not your fault," he said. "The same thing happened to me, more or less, it was just drugs instead of thievery. Head south. The U.S. is where all of us should be, Bobby. That's what I'm saying. Move down here with me. I'll pay for the ticket and you pick it up at the counter at the airport. Dad knew what he was doing when he moved to the States. You and me lead the next charge. Let me handle Mom. I'm making five grand a week down here. That's twenty thousand dollars a month. Plus the company car. A Porsche! Next year I get the convertible. You would live rent-free. I am practically a gemologist now. You can take the classes, too. Live with us. That's college! You do it in the mail. You could be a gemologist in a year. You won't believe what those guys make. The real GIA gemologists. That's the Gemological Institute of America. That's a whole lot better than university, Bobby. Paychecks. Not to mention the prestige."

"I don't really want to go to university, anyway," I said. "I hate school."

"Me, too. I always hated school. That's natural."

"What about my girlfriend?"

"Of course you'll meet girls! You'll meet a thousand of them. That's what Mr. Popper hires if he can. Half the sales force is girls. College girls, too. Coeds! You know what they're like. And customers. Girls love jewelry, Bobby. That's most of the market. And women, of course. But lots of girls. You should see the girls! Everybody knows about the girls in Texas. They are the best girls in the whole country. These do not look like Canadian girls. You wouldn't think they were the same kind of animal. And they are all over Canadian guys. They love the foreign accent."

"What I was saying was I met a girl up here. A girl in one of my classes. I guess she's my girlfriend."

"That's great! I say give it a try. You can have ten girlfriends. Plus you can always go back. Make some real money and fly her down for Christmas. Think of the presents you can buy her. That's another thing. You can buy any jewelry you want. For employees it's all twenty percent over cost. You don't know how cheap it is until you're on the inside. You can buy jewelry for nothing! I had no idea. It's triple key, quadruple key, five times. That's industry language. Triple key means you sell it for three times what it costs. You'll learn all that when you get here. It's called Fort Worth Deluxe Diamond Exchange. Like a stock exchange. Only better, because anyone can buy. Anyone can walk off the street and get something for their money. And jewelry goes up in value! It's an investment! That's what I am telling you. I am not trying to talk you into anything. You have to make your own mistakes."

Jim hung up. I called Wendy. I wanted to speak to her while I was enthusiastic.

"Why don't I come over?" I said. "What are you doing?"

"I have too much homework," she said. "I have chemistry homework and physics."

"That's joke homework. Do it before class starts. I'll sneak into the library and help you with it. I'll meet you in the parking lot. I can do it there if you want. I know that stuff."

"I'm not learning it that way. We can't do it like that anymore. Anyway, I have to get off the phone. I can't see you tonight. I am supposed to go to the grocery store with my mom."

"The grocery store?"

"I said I would. I said I would go with her."

"I could come over afterward."

I knew about the grocery store. He went to high school by Wendy's house. It was the high school she was supposed to go to before we met. Then she decided to go to my high school, which also had the honors program she wanted to be in, which was the reason she went there, and not falling in love with me. But whenever anything went wrong at Western it was on account of me that she had come to this lousy school. Now I was kicked out and she was hanging around the high school by her house. She even went to their basketball games. She was going to the grocery store with her mom to see Andrew in the produce department. She imagined herself spinning on his cock in the iceberg lettuce bin. He might stick a cold cucumber up her ass. I remembered that when I was in third grade Jason DeBoer had said that to me, "You walk like you've got a cucumber stuck up your ass." I understood the remark.

Wendy was not a virgin but she preferred anal sex. She said it was because she could not take chances. As a matter of method she lied to herself first before lying to other people. Or she would lie with a truthful statement like, "I can't get pregnant if you come in my ass." That was a fact but concealed her genuine agenda.

"Fine. I get it. Go see grocery boy. I'll just see you tomorrow."

"No, that's not what I'm saying. What I'm saying is maybe you shouldn't come over anymore."

"You said you were going to the grocery store with your mom."

"I said I was but I won't. Fine. I'm staying home. I don't care. That isn't the issue. You are not listening to me."

"Is your mom mad at me?"

"My mom is not the problem, Bobby. Okay. I didn't want to say this. But you are giving me no choice. You made me say it. We shouldn't see each other anywhere. At all. And don't say what I know you are going to say. It's not about anyone else. It's about us."

I listened to the telephone. I reassured myself that she did not understand the words that were coming from her mouth, and maybe did not even hear them.

"Us and Andrew, you mean," I said. I hated to remind her of his name. But I wanted to hear her deny it.

"You're not even in high school anymore, Bobby. I mean, what are you doing with yourself ? What are you going to do? Just be a dropout? Sleep in the mall every day?"

To keep my mother in the dark, in the morning when I was going to school I would just take the bus down to the zoo or to the mall. I did not really sleep there. Wendy said that because I had fallen asleep in the food court once and been kicked out by a security guard. I only started going to the mall in the first place because Wendy liked the Caesar salads from the Copper Creperie and I would bring them to her for lunch. I had to sneak in and out of my own high school, because Mr. Robinson had his eye out for me. He had chased me right down the main hallway and out the front doors only a few days before. I later told people that the reason I was expelled was that he had caught me in the hallway by one shoulder and I turned around and clocked him one, right in the nose, and he keeled over like a cut tree. Flat on his back, right there by the cafeteria doors. My old man had been a boxer and he had taught me how to throw a right cross and a few combinations, I explained. That part was true.

"Maybe I should leave," I said. Let's see what she says about that, I thought.

"Where are you going to go? When? Are you going to live with your brother? That's a good idea."

This was not the response I had expected. I did not even know how she might have guessed about that.

"I thought you loved me," I said. That did not come out right, either. "I mean, don't you love me?"

"I would only want you to go to Texas because I love you. Because you need a change. I wouldn't want you to go for any other reason."

"You want me to go? Because I will go if you really want me to go. But I don't think that's what you honestly want. I think if you ask yourself honestly you will know that's not what you want."

"What I'm saying is I know it's for your own good. Even though I don't want you to go. You could go and then you could come back. That's what I'm saying."

"If you say you don't want me to go then I won't go."

I did not understand how it had happened that now I was going. Before this conversation had begun I knew I could never move down to Texas. What was I going to do, sell jewelry for a living?

"I think it's important that you go. That is what I am trying to say. I will miss you but sometimes it is good to miss a person. Then when you come back things will be different. Better."

There was silence on my end. I wondered if she was in her bedroom, alone, or if she was in the kitchen with her mother listening.

"Is your mother there? Is your mother making you say that?"

Wendy's mother had liked me for the first several months. It was not difficult to arrange. I flattered her, dressed cleanly, and smiled often. "You have such nice teeth, Bobby," she told me. "I just can't believe you never had braces." But then, a month or two before this conversation, she had found some pornographic letters I had written Wendy-it wasn't my idea, she insisted on them, it was a job I had to do in order to have regular sex with her-and, like I say, her mother had found the letters, which in itself might not have been disastrous, but one of the letters was about a mother-daughter-boyfriend thing, and since then she could not tolerate me.

"No. I am in my bedroom. You need to go. It will be good for us," she said. She made that yawning noise she always made when she was lying.

"You are yawning," I said.

"I am yawning because I am tired," she said.

"No, you are yawning because you really don't want me to go," I said. "Because you are lying when you say you want me to go."

She yawned again.

"You are right. I don't want you to go. But I think it is really important that you go."

"I'm going," I said. "To go, I mean." Now I had her where I wanted her.

"Good," she said. "I'm glad it's decided. I'm proud of you. But now I have to go. I have to go to the grocery store with my mother."

"What? You are doing what?"

"I slipped when I said that," she said. "I didn't mean to say that last part. I am staying home."

"Stay on the phone, then," I said.

"I have to go, Bobby. I have to do my homework. I am turning off my phone so I can do my homework. Otherwise you'll never hang up the phone. You'll just keep calling back and you won't let me work. I love you but I have to get off the phone now."

"I love you, too," I said. "I'm sorry," I said. But I knew she had hung up as soon as she told me she loved me. She always hung up before I could. That was how I preferred it.


Excerpted from How to Sell by Clancy Martin Copyright © 2009 by Clancy Martin. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Meet the Author

Clancy Martin worked for many years in the fine jewelry business. He is an associate professor of philosophy at the University of Missouri. He has translated works by Friedrich Nietzsche and Søren Kierkegaard and is currently at work on a translation of Nietzsche's Beyond Good and Evil.

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How to Sell 4.1 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I loved this book it was very detailed
Anonymous More than 1 year ago
Andrew_Shaffer More than 1 year ago
This is not your average crime/heist novel. Yes, there are seedy criminals, and yes, seedy behavior galore, but the plot meanders in the tradition of the best literary fiction novels. If you regularly read crime novels (Elmore Leonard, Robert Parker), you will most likely be disappointed at the lack o0f plot waiting for you in "How to Sell." Instead, this is character-driven fiction at its finest. Is it "The Great Gatsby" of the early 21st-century, as Bookmarks Magazine claims? Perhaps. The book it most reminded me of, however, was Denis Johnson's "Jesus' Son." Like that book, "How to Sell" draws a lot from its author's own life -- how much, we'll never know. But if you enjoy "How to Sell," definitely hunt down some of the interviews online that Clancy Martin did for its release...his life story is pretty amazing.
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BlackyTux More than 1 year ago
Can't recommend this book at all. Only finished it because I was hoping for it to get better.
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