How to Sell Health and Beauty Products on eBay / Edition 1

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Make a Healthy Profit

Plus: eBay PowerSellers' exclusive category tips!

Health and beauty product purchases are often impulse buys based on emotional fulfillment. For the first time, top PowerSellers share their tips and strategies for appealing to this desire to feel more attractive or younger. Discover the best ways to find, list and sell makeup, perfume, hair products, vitamins, skin-care products, nutritional supplements and other items with this expert advice.

Learn how to:

  • Temptingly describe vivid colors, aromas and other qualities not easily captured in a photograph
  • Keep up with trends and find the newest, hottest products-at the best prices
  • Use trigger words that induce your customers to make impulse buys
  • Write descriptions for health products that are both clinical and alluring

Evoke buyers' emotions and desires to feel younger and more attractive

Joan M. Kanavich has been

selling beauty products on eBay for two and a half


Roxanne Richardson has been

an eBay PowerSeller for three years.

Read More Show Less

Product Details

  • ISBN-13: 9781599180632
  • Publisher: Entrepreneur Press
  • Publication date: 2/28/2007
  • Series: Entrepreneur Pocket Guides
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 200
  • Product dimensions: 5.50 (w) x 7.30 (h) x 0.42 (d)

Meet the Author

Joan M. Kanavich has been

selling beauty products on eBay for two and a half


Roxanne Richardson has been

an eBay PowerSeller for three years.

Read More Show Less

Table of Contents

Introduction     xi
A Walk Down the Health and Beauty Aisle     1
Products     3
Customers     6
Future Growth Potential     8
What's It Like to be a PowerSeller?     10
What Is a PowerSeller?     11
Five Health and Beauty Product Sellers on eBay     12
Becoming a Seller     15
Feedback     21
Getting Your Hands on Inventory-Economically     24
Where to Find Product Information     26
Where to Find Product Suppliers     29
Nuts and Bolts of Selling Formats     37
Traditional Auction Format     39
Buy It Now Feature     40
Reserve Price Auction     41
Fixed Price Listings     42
Best Offer     42
Dutch Auction (Multiple Items)     43
Private Auctions     45
Adult-only Auctions     46
Want It Now (WIN)     46
Live Auctions     47
eBay Stores     47
Cross-sell and Upsell     51
Your Commitment-Time and Otherwise     51
eBay ProStores     53
eBay Express     54
Pricing     57
Starting Auction Prices     58
Buy It Now Pricing-Auction Style     62
Fixed Price     62
Adding Best Offer     64
Tips on Pricing     65
Lot Listing     67
Create Listings That Sell     69
Product Listings     70
Copyright Issues     80
Customer Service Is A-One     81
Exceptional Customer Service     82
Communication Is Key     84
Taking Care of Your Customer     88
Return Policy     90
Some Dos and Don'ts     90
Feedback Revisited     91
Let's Get Started     93
Financing     94
Equipment     94
Inventory     94
Location Choice     95
Staffing     96
Insurance     96
Licensing     97
Full-time versus Part-time Business     98
eBay Tools You Can Use     100
Auction Management     101
Where to Find Helpful Information     105
Other eBay Resources     108
Third-Party Tools     110
Marketing, Marketing, Marketing     114
About Me Page and My World Profile     115
Listing Upgrades     116
Clear and Accurate Listings     117
Second Chance Offers     119
Your eBay Store     120
Cross-promotion     121
Cross-selling     121
Repetition, Repetition, Repetition     127
Inventory Management     129
Inventory Storage     130
Packing and Shipping     133
Financial Management     141
Financial Statements     142
Record-keeping     143
Taxes     145
Measuring Profitability     146
Controlling Expenses     147
Counterfeit Checks and Money Orders     149
Forecasting     150
Human Resources     152
Temporary or Year-round Help     154
How to Hire     156
Once They're on Board     159
A Look at the Future     163
The Future of Health and Beauty     164
Why eBay?     164
It's Up to You     166
Resources     167
Glossary     171
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