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Posted April 25, 2005
Readers instinctively understand that every topic is not equally adaptable to narrative treatment. You could read about Tiger Woods for a month, for example, and not improve your golf game by a stroke. In promotional marketing, however, the opposite is true. The marketer¿s tool kit only holds so many tricks, and many are careworn from repetitive use. That means you can learn tons about executing a sales promotion by reading a book, if you find the right one. Good news: this is that tome. Combining their many years of experience, Steve Smith and Don E. Schultz adroitly blend the practical with the strategic. Their book is packed with budget tips, planning advice and execution checklists. We recommend this comprehensive, insightful review even for battle-scarred veterans of the promotional wars. For new arrivals, here¿s the marketer¿s promo tool kit, ready to go.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.