How to Sell What You Make

by Paul Gerhards

Overview

"A pragmatic account that will ground your right brain sensibilities in tried, true, and new ways of bringing what you make to market." —Pamela Diamond, Director of Marketing & Communications, American Craft Council

Pointers for getting started, selling, exhibiting at trade shows, pricing, and marketing to turn a hobby into a profitable business

Updated for the digital age, with new sections on creating effective websites and blogs, marketing with social networks, selling online, and using smartphones and tablets for payments

Previous editions sold more than 180,000 copies

Product Details

ISBN-13:	9780811711395
Publisher:	Stackpole Books
Publication date:	03/01/2013
Edition description:	3rd Edition
Pages:	160
Product dimensions:	5.50(w) x 8.10(h) x 0.60(d)

About the Author

Paul Gerhards is the author of the previous edition of How to Sell What You Make and several woodworking books. He lives in Vancouver, Washington.

Table of Contents

Preface vii

1 Crafts as a Business: An Introduction 1

2 Crafts Fairs and Street Fairs: Your Direct Link to Consumers 11

3 The Gallery Connection: Stepping into the Wholesale Marketplace 17

4 Selling to the Trade: Expanding Your Market 27

5 Advertising and Publicity: Marketing through Traditional Media 65

6 Going Global: Marketing and Selling on the Internet 75

7 Service, Fulfillment, and Sales Reps: Keeping Your Customers Satisfied 87

8 The Itinerant Crafter: A Booth for the Crafts Nomad, Indoors and Out 95

9 On Paper: The Back Office of the Crafts Business 99

10 On Crafts and Craftsmanship: True to the Legacy 141

Appendix 145

Index 150