How to Sell What You Make: The Business of Marketing Crafts

How to Sell What You Make: The Business of Marketing Crafts

by Paul Gerhards
     
 

Updated edition of a best seller. Strategies for selling at shops and shows and advice on pricing, exhibiting, and bookkeeping.  See more details below

Overview

Updated edition of a best seller. Strategies for selling at shops and shows and advice on pricing, exhibiting, and bookkeeping.

Editorial Reviews

Library Journal
``With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy,'' says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.-- Susan C. Awe, Northern Arizona Univ., Flagstaff

Product Details

ISBN-13:
9780811724364
Publisher:
Stackpole Books
Publication date:
01/28/1996
Series:
How to Series
Edition description:
REV
Pages:
151
Product dimensions:
5.47(w) x 8.08(h) x 0.50(d)

Meet the Author

Paul Gerhards is the author of the previous edition of How to Sell What You Make and several woodworking books. He lives in Vancouver, Washington.

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