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The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know ...
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The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.
Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organization. This book is about how to use your mind, your face, your body, and your voice to win, because in the end likeability wins.
|Chapter 1||Selling Yourself||15|
|Chapter 2||Selling Your Competence||25|
|Chapter 3||Selling Your Likability||37|
|Chapter 4||Selling With Confidence||55|
|Chapter 5||Selling With the Right Signals||65|
|Chapter 6||Selling Yourself As a Speaker||77|
|Chapter 7||Selling Yourself in Confrontation and Media Interviews||93|
|Chapter 8||Selling Yourself in the Classroom||125|
|Chapter 9||Selling Your Product||131|
|Chapter 10||Selling Yourself in the Job Interview||137|
|Chapter 11||Selling Yourself When Testifying||149|
|Chapter 12||Selling Yourself in Meetings||157|
|Chapter 13||Selling Yourself in Negotiations||173|
|Chapter 14||The "Selling Yourself" Handbook||179|
|About the Author||205|
Posted May 21, 2002
If you want quick, useful, to-the-point information that you can start benefitting from today then this book's for you. For the past 18 years I've been somewhat of a self-help junkie and although this book doesn't offer any new groundbreaking ideas it is written very succintly in laymens terms that makes it easy to absorb and put to use immediately.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.