How to Sell Yourself: Sharpen Up Your Personal Image; Impress Everyone in Your Organisation; Actively Self-Promote

Be the first to write a review

All Available Formats + Editions

——

$11.96

NOOK Book

——

$11.96

How to Sell Yourself (eBook) Pub. Date: 1/3/2010 Publisher: Kogan Page, Ltd.
$2.45

$12.95

Paperback

$2.45

$12.95

How to Sell Yourself: Sharpen Up Your Personal Image; Impress Everyone in Your Organisation; Actively Self-Promote Pub. Date: 2/28/2010 Publisher: Kogan Page, Ltd.

$8.49

$14.45

How to Sell Yourself Pub. Date: 2/28/2010 Publisher: Kogan Page, Ltd

Advertising

Overview

Everyone working in an organization has seen unworthy executives advance up the corporate ladder while more competent candidates are overlooked. Why does this seemingly unfair situation occur over and over again?

It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organizational members. In particular they pay little attention to a fundamentally important factor in organizational success: their personal 'image’ - the impression of them that other people hold, made up from thousands of interpersonal interactions.

How to Sell Yourself gives guidelines on developing and managing one’s personal image. It illustrates how the "correct” image is rarely just a projection of one’s personality, but is more often purposefully designed, manufactured, and adapted to one’s position and to the culture of one’s organization.

Product Details

ISBN-13: 9780749456382
Publisher: Kogan Page, Ltd.
Publication date: 2/28/2010
Pages: 144
Series: Sunday Times Creating Success Series
Product dimensions: 5.44 (w) x 8.58 (h) x 0.30 (d)

Meet the Author

Ray Grose was managing director and part-owner of a financial services organization.

Introduction 1

1 Personal Image - the Basis of Self-Promotion 3

Image. What it is. What it is not 3

Why your image is so important 5

How image is developed or changed 5

Summary 6

2 Success Indicators - General Elements of 'Good' Personal Image 7

Doing your job well 7

Commitment 8

Energy 9

Positive attitude 9

Ongoing learning 10

Enjoyment 10

Ambition 10

Respect 11

Dependability 12

Punctuality 13

Grooming 13

Outside life 14

Presentations 15

The most important presentation: introductions 15

Exercise: self-evaluation and improvement 18

Now sell yourself 20

3 Getting Everyone's Approval 21

Your supervisors 21

Your peers 23

Your team members who report to you 24

External stakeholders: clients, customers, suppliers 25

Summary 26

4 Damaging Your 'Good' Image 29

Discussing third parties critically 29

Gossip 30

Correcting team members publicly 31

Using profane or coarse language 31

Complaining 32

Politics/religion/etc 32

Flirting 33

Having favourites 34

Losing your temper 34

Drugs and alcohol 35

Exercise 36

Now do something about any weakness 37

5 Dangerous Situations 39

Intimate relationships 39

Harassment 41

Informal/social gatherings 43

Christmas parties 44

Performance appraisals 45

Arguing 51

Summary 52

6 Five Ways to Actively Self-Promote 53

Public speaking 53

Giving 'good' presentations 54

The nasty word 56

The morning welcome 57

Step forward 58

Summary 59

7 Selling Yourself as You Climb the Executive Ladder 61

Legitimate and respectful use of power 62

Handling criticism 64

Dealing with conflict 65

Crisis management - the tough decisions 70

Recruitment70

Taking the next step up 71

Summary 73

8 Image and Organisational Culture 75

Different cultures/different image 75

Image considerations for new organisational members 76

Image and the informal organisation 78

Summary 79

Exercise 80

9 Other Considerations with Image 81

Your partner's image 81

Remedies for a damaged image 83

Gender differences with image 84

Image changes with age 85

Image versus personal style 86

First job - new job 87

Summary 87

10 Conclusion 89

Appendices 91

1 Principal concepts presented in this book 91

2 A suggested plan for starting the process of 'selling yourself' 92

Customer Reviews

Be the first to write a review

( 0 )

Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines

Tell the world what you think of this product.

Add Recommendations

Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

- HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
- Time-sensitive information such as tour dates, signings, lectures, etc.
- Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
- Comments focusing on the author or that may ruin the ending for others
- Phone numbers, addresses, URLs
- Pricing and availability information or alternative ordering information
- Advertisements or commercial solicitation

Reminder:

- By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
- Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
- See Terms of Use for other conditions and disclaimers.

If you find inappropriate content, please report it to Barnes & Noble