How to Sell Yourself [NOOK Book]

Overview

Everyone working in an organisation has seen unworthy executives advance up the corporate ladder while more competent alternatives have been overlooked. Why does this seemingly unfair situation occur over and over again?

It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organisational members. In particular they pay little attention...
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How to Sell Yourself

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Overview

Everyone working in an organisation has seen unworthy executives advance up the corporate ladder while more competent alternatives have been overlooked. Why does this seemingly unfair situation occur over and over again?

It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organisational members. In particular they pay little attention to a fundamentally important factor in organisational success: their personal 'image' - the picture that other people hold of them, made up from the quality of thousands of interpersonal interactions.



How to Sell Yourself gives indispensable guidelines on how you can sell yourself, particularly how you can develop and manage your 'image' for success. It illustrates how the 'correct' image for an individual is rarely just a projection of personality, as successful executives purposefully design, manufacture and adapt their image appropriately for their position and to the culture of their organisation.
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Product Details

  • ISBN-13: 9780749458959
  • Publisher: Kogan Page, Ltd.
  • Publication date: 1/3/2010
  • Series: Creating Success , #33
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 104
  • Sales rank: 1,247,877
  • File size: 310 KB

Meet the Author

Ray Grose was managing director and part-owner of a financial services organization.

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Table of Contents

Introduction 1

1 Personal Image - the Basis of Self-Promotion 3

Image. What it is. What it is not 3

Why your image is so important 5

How image is developed or changed 5

Summary 6

2 Success Indicators - General Elements of 'Good' Personal Image 7

Doing your job well 7

Commitment 8

Energy 9

Positive attitude 9

Ongoing learning 10

Enjoyment 10

Ambition 10

Respect 11

Dependability 12

Punctuality 13

Grooming 13

Outside life 14

Presentations 15

The most important presentation: introductions 15

Exercise: self-evaluation and improvement 18

Now sell yourself 20

3 Getting Everyone's Approval 21

Your supervisors 21

Your peers 23

Your team members who report to you 24

External stakeholders: clients, customers, suppliers 25

Summary 26

4 Damaging Your 'Good' Image 29

Discussing third parties critically 29

Gossip 30

Correcting team members publicly 31

Using profane or coarse language 31

Complaining 32

Politics/religion/etc 32

Flirting 33

Having favourites 34

Losing your temper 34

Drugs and alcohol 35

Exercise 36

Now do something about any weakness 37

5 Dangerous Situations 39

Intimate relationships 39

Harassment 41

Informal/social gatherings 43

Christmas parties 44

Performance appraisals 45

Arguing 51

Summary 52

6 Five Ways to Actively Self-Promote 53

Public speaking 53

Giving 'good' presentations 54

The nasty word 56

The morning welcome 57

Step forward 58

Summary 59

7 Selling Yourself as You Climb the Executive Ladder 61

Legitimate and respectful use of power 62

Handling criticism 64

Dealing with conflict 65

Crisis management - the tough decisions 70

Recruitment70

Taking the next step up 71

Summary 73

8 Image and Organisational Culture 75

Different cultures/different image 75

Image considerations for new organisational members 76

Image and the informal organisation 78

Summary 79

Exercise 80

9 Other Considerations with Image 81

Your partner's image 81

Remedies for a damaged image 83

Gender differences with image 84

Image changes with age 85

Image versus personal style 86

First job - new job 87

Summary 87

10 Conclusion 89

Appendices 91

1 Principal concepts presented in this book 91

2 A suggested plan for starting the process of 'selling yourself' 92

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