How to Shoot Stock Photos That Sell

Overview

Written by a leader in the world of stock photography, this completely revised and updated third edition of How to Shoot Stock Photos That Sell provides practical, detailed advice on every area of producing, marketing, and selling stock photography-from the basics of planning and producing a shoot to running a successful stock business.

New to this edition is updated information on digital photography, including techniques for shooting with digital cameras and using digital ...

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Overview

Written by a leader in the world of stock photography, this completely revised and updated third edition of How to Shoot Stock Photos That Sell provides practical, detailed advice on every area of producing, marketing, and selling stock photography-from the basics of planning and producing a shoot to running a successful stock business.

New to this edition is updated information on digital photography, including techniques for shooting with digital cameras and using digital imaging, as well as surefire ways to market stock photography on the Web.

About the Author:
Michal Heron has been a successful freelance photographer for more than twenty five years. In addition to running her own stock business, she is represented by stock photo agencies that sell in the United States and overseas. She is active with photographic associations and is a frequent lecturer on stock photography at seminars and workshops throughout the country. She is the co-author of Pricing Photography: The Complete Guide to Assignment and Stock Prices and the author of Stock Photography Business Forms. She lives in New York City.

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Editorial Reviews

Booknews
Gives detailed advice on succeeding in the world of stock photography, covering marketing photos to agencies and buyers, using traditional and digital delivery methods, copyrighting and pricing work, and selecting subjects that meet commercial demand. Also explains requirements regarding equipment, lighting, and film, and gives tips on editing and organizing work. Includes 35 assignments for projects that reflect current trends in photography, plus sample releases and business forms. Heron has been a freelance photographer for 25 years. In addition to running her own stock business, she is represented by stock agencies. She has written two other books on stock photography. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From The Critics
This handbook provides aspiring professional photographers with all the techniques necessary for selling photos on the market, using over thirty stock photo assignments to help reinforce lessons on building a portfolio of saleable stock subjects. From evaluating photo stock to locating markets, How To Shoot Stock Photos That Sell is packed with practical tips.
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Product Details

  • ISBN-13: 9781581150872
  • Publisher: Skyhorse Publishing
  • Publication date: 4/28/2001
  • Edition description: REVISED
  • Edition number: 3
  • Pages: 224
  • Product dimensions: 8.20 (w) x 9.82 (h) x 0.54 (d)

Meet the Author

Michal Heron has been a successful freelance photographer for more than twenty years. In addition to running her own stock business, she is represented by stock photo agencies in the United States and overseas. She is a frequent lecturer at seminars and workshops nationally. She lives in New York City.
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Table of Contents

Introduction 7
Ch. 1 The Business of Stock 11
Ch. 2 How to Shoot For Stock: Style and Concept 17
Ch. 3 Equipment, Lighting, and Film 29
Ch. 4 Shooting What's Needed 37
Ch. 5 Twenty-Five Stock Assignments You Can Shoot 43
Ch. 6 Preparing the Shoot 85
Ch. 7 On the Shoot 111
Ch. 8 Editing and Organizing 117
Ch. 9 Running Your Own Stock Business 127
Ch. 10 Marketing Your Stock 141
Ch. 11 Finding a Stock Agency 149
Ch. 12 Negotiating Prices 159
Ch. 13 Computers and The Digital Work 173
Ch. 14 Copyright, Releases, and Business Forms 183
Bibliography 202
Index 203
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