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Frank Cooper“How to Speak American" sheds light on one of the most significant cultural spaces within the United States: the “New” Heartland. Paul Jankowski does a remarkable job at uncovering the values, rituals and symbols that serve as the undercurrent for Heartland culture. It’s a must-read for anyone seeking to connect with the Heartland consumer in today’s marketplace.
—FRANK COOPER III
CMO, Global Consumer Engagement
PepsiCo Americas Beverages