How to Start a Business & Ignite Your Life: A Simple Guide to Combining Business Wisdom with Passion

How to Start a Business & Ignite Your Life: A Simple Guide to Combining Business Wisdom with Passion

by Ernesto Sirolli
     
 

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Have you ever wondered why companies such as Apple, Disney, eBay,
and Starbucks succeeded? What common factors did they—and most other successful startups—share? Dr. Ernesto Sirolli, one of the world’s leading consultants on the topic of economic development, has the answer: None of the entrepreneurs who founded the world’s greatest

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Overview

Have you ever wondered why companies such as Apple, Disney, eBay,
and Starbucks succeeded? What common factors did they—and most other successful startups—share? Dr. Ernesto Sirolli, one of the world’s leading consultants on the topic of economic development, has the answer: None of the entrepreneurs who founded the world’s greatest companies did it on their own. They put together an effective team that allowed their ventures to get off the ground, flourish, and grow. And in his new book, How to Start a Business & Ignite Your Life, Ernesto
Sirolli has written down an easy-to-follow formula for success so that passionate people can transform their ideas into thriving businesses.
Ernesto Sirolli’s approach to entrepreneurship is guided by the Trinity of Management, a business model and philosophy based on the idea that there are three key areas in all companies—product, marketing,
and financial management. A business has the greatest chance of achieving long-term success when there is a team with the talent and knowledge needed to manage each area effectively. The first half of the book provides an overview of this concept before delving more deeply into the three areas, highlighting various personality traits and skills required for each role. In the second half, Dr. Sirolli explains how these ideas can be practically applied to your startup, enabling you to turn it into a prosperous enterprise.
Whether you are an aspiring entrepreneur or a current business owner looking to revitalize your company, How to Start a Business & Ignite
Your Life will give you the tools you need to make a living by simply doing what you love.

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Editorial Reviews

Publishers Weekly
Sirolli, an expert on local economic development, urges readers to look to the giants of entrepreneurship as proof that no single person is responsible for the success of an organization. Sirolli encourages entrepreneurs to focus on their passion and follow a method he calls the "Trinity of Management," a business model that advocates "a combination of teamwork and individual passion, talent, and skill" as the best foundation for entrepreneurial success. The trinity is comprised of three key areas: product, marketing, and finance. In order to recruit the most effective and passionate team possible, entrepreneurs must assess which part of the trinity their personality suits best and hire others who excel in the remaining areas. Sirolli effectively details the characteristics of each role and offers successful examples including Steve Jobs, Howard Schultz, and John D. Rockefeller. Along the way, he dispels common myths about running a business and emphasizes the social side of entrepreneurship. While this slim volume can be repetitious and often rehashes conventional wisdom, there's much worthwhile advice, notably when it comes to creating a business plan. (Oct.)
Library Journal
Sirolli (Ripples from the Zambezi: Passion, Entrepreneurship, and the Rebirth of Local Economies) aims to assist would-be entrepreneurs with the entire process of starting a business from identifying the type of business to start, to forming a team, to preparing a business plan. He emphasizes that "entrepreneurs whose sole motivation is money will not have long-term success." Passion, he argues, drives successful business owners; their enthusiasm allows them to surmount the trials and tribulations of entrepreneurship. Sirolli stresses the importance of teams in building a successful business. He describes the "Trinity of Management" model, based on "the idea that businesses have three main areas: product or service development, marketing, and financial management." He analyzes what personality types best fit each of the roles in the Trinity of Management. He also covers marketing plans and product or service descriptions, preparing financial information, recruiting team members, and social aspects of entrepreneurship. The book offers suggestions for further reading. VERDICT Recommended for anyone interested in being an entrepreneur and for students of business administration.—Lucy Heckman, St. John's Univ. Lib., Jamaica, NY

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Product Details

ISBN-13:
9780757003745
Publisher:
Square One Publishers
Publication date:
01/28/2012
Pages:
144
Sales rank:
780,275
Product dimensions:
9.60(w) x 6.00(h) x 0.50(d)

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Meet the Author

Dr. Ernesto Sirolli is one of the world’s leading consultants and lecturers on the topic of economic development. For over thirty years, Ernesto has been teaching thousands of people around the world how to successfully start a business based upon their own personal interests. His approach has been so effective, in fact, that governments around the world have recruited him to go into economically depressed communities to teach his principles of entrepreneurship to the local population. And time and time again, he has shown that given the right direction and information, people can follow their dreams and create businesses that work. Now, in his new book How to Start a Business & Ignite Your Life, Ernesto Sirolli has written down his easy-to-follow formula for success so that anyone with an idea for a business can pursue his or her dream.

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