How to Start a Home-Based Business: Create a Business Plan*build a Client Base*make Yourself Indispensable*create a Fee Structure*market Your Company*

Overview

Everything you need to set up a home-based business, create a demand for your services, and make money

Have you ever dreamed of starting your own home-based business? Of being your own boss? Have you been hesitant to put your business plans into action? For many people in this economy, doing so is more a necessity than an option. With How to Start a Home-Based Business, you can plan out your business step-by-step instead of patching it together in a hurry and taking unnecessary ...

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Overview

Everything you need to set up a home-based business, create a demand for your services, and make money

Have you ever dreamed of starting your own home-based business? Of being your own boss? Have you been hesitant to put your business plans into action? For many people in this economy, doing so is more a necessity than an option. With How to Start a Home-Based Business, you can plan out your business step-by-step instead of patching it together in a hurry and taking unnecessary risks. Here are all the necessary tools and success strategies you need to launch and grow your business—whatever your specialty.

Bert Holtje and Susan Shelly share their experiences and advice on everything you need to know. Learn how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you’re in business. Read all about getting clients and referrals, outshining the competition, bidding competitively, establishing your daily schedule, organizing your business, getting paid, and much more.

Create a business plan
 
Build a client base
 
Make yourself indispensable
 
Create a fee structure
 
Market your company

Understand what customers want

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Product Details

  • ISBN-13: 9780762759460
  • Publisher: Globe Pequot Press
  • Publication date: 10/28/2009
  • Series: Home-Based Business Series
  • Pages: 176
  • Sales rank: 1,045,816
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.50 (d)

Meet the Author

Bert Holtje founded James Peter Associates in 1970, a firm that served as a book producer and literary agency, and provided consulting, editorial, and promotional services until it was sold in 2000. The author of many books, he now provides consulting services to authors, agents, and publishers.

Susan Shelly
is the author of several corporate histories, as well as financial and business books, including The Complete Idiot’s Guide to Being a Successful Entrepreneur.
 

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Table of Contents

Introduction: Why a Home-Based Business? ix

01 Considering a Home-Based Business 1

What Is an Entrepreneur? 2

Qualities of a Successful Entrepreneur 2

Advantages and Disadvantages of a Home-Based Business 5

The Different Flavors of Home-Based Businesses 8

What Specific Business Should You Consider? 9

Take a Look at Your Timing 13

Frequently Asked Questions 113

02 Getting Started 1: The Legalities 14

What Kind of Business Am I? 14

Choosing and Registering a Name for Your Company 22

Applying for a Business License 24

Setting Up a Business Bank Account and Getting to Know Your Bankers 25

Other Professionals to Look For 27

Frequently Asked Questions 32

03 Getting Started 11: Practical Steps to Getting Your Business off the Ground 33

33

Learning from the Competition 37

Getting the First Client or Two 38

Generating a Great Business Logo 39

Getting Your Business on the Web 41

Frequently Asked Questions 43

04 The All Essential Business Plan 45

The Purpose of a Business Plan 45

What Information Should My Business Plan Include? 46

Frequently Asked Questions 53

05 How to Screen Clients 55

Work It Out in Advance 56

Screening Clients by Telephone 58

Screening Clients in Person 58

Sometimes You've Got to Just Say No 59

Frequently Asked Questions 60

06 Understanding and Serving Customers 61

Understanding What Customers Want 62

Positive Surprises 64

The Personal Touch 65

Face to Face or over the Phone 66

Customer Service in an internet Business 67

Using Technology to Improve Customer Service 68

Training Employees to Provide Excellent Customer Service 68

Dealing with an Unpleasant Customer 69

Frequently AskedQuestions 71

07 Setting Up Your Business at Home 72

Making Sure You're Legal 74

Basic Equipment You'll Need to Have 74

Furniture and Lighting 81

Stationery, Business Cards, Letterhead, and Other Printed Matter 82

The Importance of Privacy 83

Frequently Asked Questions 83

08 Managing Your Business Finances 85

Why Are Good Financial Records So Important? 86

Accounting 101 87

Keeping Track of Your Daily Transactions 89

The Basics of Financial Statements 89

The Income Statement 90

The Balance Sheet 90

Cash Flow Analysis 91

Getting the Most from Your Financial Statements 92

Closing the Books 92

Choosing Accounting Software 93

Frequently Asked Questions 94

09 Taxes and the Home-Based Business 96

Deductions and Regulations for the Home-Based Business 97

Direct and Indirect Expenses 98

Storing and Retention of Records 103

Frequently Asked Questions 107

10 Protecting Your Home-Based Business 108

Sharing the Risk 108

How to Buy the insurance You Need 112

Frequently Asked Questions 114

11 Marketing Your Company 115

Identifying Different Ways to Promote Your Company 117

Establishing a Marketing Budget 122

Getting Some Help with Your Marketing Plan 123

Frequently Asked Questions 125

12 Looking to the Future 126

Hiring Employees 127

Growing a Home-Based Business 128

Why Should You Expand Your Business? 131

Growing Your Business with Strategic Alliances 133

Expanding Your Business in Other Ways 134

Selling Your Business 137

Steps to the Successful Sale of Your Business 138

Frequently Asked Questions 142

Appendix I Checklist of Start-Up Requirements 144

Appendix II Resources 147

Index 164

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