How to Start a Home-Based Consulting Business: *Define your specialty *Build a client base *Make yourself indispensable *Create a fee structure *Find trusted subcontractors and specialists *Become a sought-after expert

Overview

Everything you need to know to build and run a successful consulting business from your home.
 
Have you ever dreamed of starting your own home-based consulting business? There is no better time to do so than now. How to Start a Home-Based Consulting Business gives you all the tools and success strategies you need to launch and grow your business.
 
Bert Holtje ...

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Overview

Everything you need to know to build and run a successful consulting business from your home.
 
Have you ever dreamed of starting your own home-based consulting business? There is no better time to do so than now. How to Start a Home-Based Consulting Business gives you all the tools and success strategies you need to launch and grow your business.
 
Bert Holtje covers everything you need to set yourself up as a home-based consultant, create a demand for your services, and make money. He addresses all aspects of setting up your business, provides indispensable guidance on legal and ethical issues, and shows how to become and stay profitable. 
 
Learn how to: 
 
Develop a marketable idea
Write a business plan
Set up your home office
Draft winning proposals
Sell your services
Get referrals
Set fees
Manage your finances and your time
Market yourself on the Internet

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Product Details

  • ISBN-13: 9780762752652
  • Publisher: Globe Pequot Press
  • Publication date: 1/6/2010
  • Series: Home-Based Business Series Series
  • Pages: 192
  • Sales rank: 975,214
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.60 (d)

Meet the Author

Bert Holtje is the author of How to Start a Home-Based Business (Globe Pequot Press). He founded James Peter Associates in 1970, a firm that served as a book producer and literary agency, and provided consulting, editorial, and promotional services until it was sold in 2000. The author of many books, Holtje now provides consulting services to authors, agents, and publishers.

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Table of Contents

Introduction ix

01 Why Do It? Why Not? 1

Today's Consultant 1

Who Are You, What Can You Do, and Who Needs Your Services? 3

Personality Traits That Make the Difference 5

Employment History That Makes a Difference 9

But Is This the Right Field for You? 11

Frequently Asked Questions 13

02 Where Do You See Yourself in Five, Ten, or Even Twenty Years? 14

How Most People Get Started as Consultants 14

Putting Yourself in the Picture 18

How Hard Are You Willing to Work? 22

The Financial Factors 23

Filling in the Blanks in Your Experience Base 24

Frequently Asked Questions 25

03 When Your Home Is More than Just Where You Live 26

What About the Office Itself? 27

What About the Outside? 29

What's Needed in Every Good Consultant's Home Office 30

Stationery, Business Cards, Letterhead, and Other Printed Material 36

Frequently Asked Questions 37

04 Your Business Plan Is Your Road Map 39

Begin by Defining Your Company 40

The Services You Plan to Offer 41

Your Marketing Plan 42

Your Operating Plan 47

Frequently Asked Questions 52

05 Making Your Move 53

Your Skills and Your Ability to Use Them 54

Basic Skills Needed in All Consulting Situations 60

Working from Home Is Very Different from Working with Others 65

Frequently Asked Questions 66

06 What Are You Worth? 67

The Basic Pricing Formula 68

How to Get Those Competitive Numbers 71

The Many Ways of Charging for Your Services 71

What Expenses Can You Charge to Clients? 76

How to Get Start-Up Capital 77

Frequently Asked Questions 80

07 Managing the Money You Make 82

Finding the Best Accountant for Your Business 82

Finding the Best Bank for Your Business 85

Managing YourCash Flow 88

The Data You Need to Manage Your Company's Money 91

Finding and Working with Venture Capitalists 93

Frequently Asked Questions 95

08 Taxes-Tips and Tactics 96

Taxes and Your Home Office 97

Direct and Indirect Expenses 98

Other Tax Deductions 100

Storing and Retention of Records 103

Frequently Asked Questions 108

09 Is It Legal? 109

Law and a Home Business Start-Up 109

Law and the CYA Factor 115

Finding a Lawyer 117

What Will It Cost? 118

Typical Legal issues 120

Frequently Asked Questions 121

10 Creating Your Marketing Plan 123

Answer These Questions First 124

Putting the Pieces Together 127

The Plan Itself 129

Pitfalls to Avoid 131

Frequently Asked Questions 132

11 Promoting the Practice 134

Positioning Your Business for Maximum Advantage 135

Going for Second Place 137

Naming Your Firm 138

Publicity, Promotion, and Public Relations 139

Successful Implementation of Your PR Campaign 140

Frequently Asked Questions 144

12 Expanding Your Business 145

Growing a Home-Based Business 145

Why Should You Expand Your Business? 148

Growing Your Business with Strategic Alliances 150

Frequently Asked Questions 154

13 How to Sell Your Business 156

Five Steps to the Successful Sale of Your Business 157

How to Overcome the One-Person Handicap 162

Frequently Asked Questions 163

Appendix A Educational Requirements and Sources 165

Appendix B Organizations 167

Appendix C Frequently Asked Questions 169

Index 173

About the Author 179

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