| Introduction | xi |
Chapter 1 | Starting Your Home-Based Craft Business | 1 |
| Look Before You Leap | 2 |
| Should You Start Your Own Business? | 2 |
| Hobby vs. Business | 8 |
| Part Time vs. Full Time | 9 |
| Learning Your Craft | 10 |
| Artist vs. Artisan | 13 |
| Specialist vs. Generalist | 14 |
| Salable Crafts | 14 |
| Artisan Turned Manager | 16 |
Chapter 2 | Working Out of Your Home | 19 |
| The Pros and Cons of Self-Employment | 20 |
| Setting Up Your Business Space | 23 |
| Handling Growth | 29 |
| Working with Others | 30 |
| Separating Business Life from Personal Life | 36 |
Chapter 3 | Financial Planning | 39 |
| Start-up Costs | 40 |
| Opening Bank Accounts | 42 |
| The Personal Financial Statement | 43 |
| Columnar Pads for Accounting and Bookkeeping | 45 |
| Profit-and-Loss Projections and Reports | 45 |
| Balance Sheets | 48 |
| Cash-Flow Projections and Reports | 50 |
| Credit and Borrowing | 53 |
Chapter 4 | Financial Management | 57 |
| Pricing for Profit | 58 |
| Managing Accounts Payable | 63 |
| Managing Accounts Receivable | 65 |
| Purchasing | 71 |
| Numbering Systems | 75 |
| Is the Lowest Price Always the Best Price? | 75 |
| Fiscal Conservatism | 76 |
Chapter 5 | The Legal Aspects of Your Craft Business | 77 |
| Sole Proprietorship | 77 |
| Partnership | 78 |
| Limited-Liability Company | 80 |
| Corporation | 80 |
| Zoning Ordinances | 81 |
| Naming and Licensing Your Business | 81 |
| Hiring a Lawyer | 84 |
| Insuring Your Home-Based Business | 85 |
| Trademarks, Patents, and Copyrights | 87 |
| Contracts | 93 |
Chapter 6 | Writing a Business Plan | 95 |
| Why You Should Write a Business Plan | 96 |
| Organizing Your Business Plan | 98 |
| Cover Page | 99 |
| Table of Contents | 101 |
| Executive Summary | 101 |
| The Organizational Plan | 101 |
| The Financial Plan | 102 |
| The Management Plan | 106 |
| The Marketing Plan | 108 |
| Appendixes | 110 |
Chapter 7 | Taxes and Record Keeping | 111 |
| Using Your Home as a Business | 113 |
| Use Test | 113 |
| Using a Vehicle in Your Business | 117 |
| Using a Computer in Your Business | 121 |
| Business Expenses | 122 |
| Depreciation of Business Property | 123 |
| Estimating Your Taxes | 125 |
| Record Keeping | 126 |
| Capitalizing Start-up Costs | 128 |
| Sales Tax | 130 |
Chapter 8 | Using a Computer in Your Business | 133 |
| Getting Started with a Computer | 134 |
| Hardware Overview | 138 |
| Software Overview | 143 |
| Buying a Computer System | 145 |
| Computer and Software Sources | 148 |
| Working the World Wide Web | 148 |
Chapter 9 | Managing Your Craft Business | 155 |
| Setting Goals | 155 |
| Job Planning, Forecasting, and Scheduling | 156 |
| Business Planners and Calendars | 158 |
| Business Files | 167 |
| Problems in Managing Your Business | 171 |
| Productivity | 173 |
| Business Communication | 183 |
| Follow-Up | 185 |
| Procrastination | 186 |
Chapter 10 | Marketing Your Craft Business | 187 |
| Creating a Marketable Reputation | 187 |
| Market Analysis | 188 |
| Selling to Shops and Galleries | 190 |
| Craft Fairs and Trade Shows | 191 |
| Dress for Success | 192 |
| Hiring a Rep | 192 |
| Publicity and Promotion | 193 |
| Public Relations | 195 |
| Displays and Donations | 197 |
| Advertising Your Business | 199 |
| Internet Marketing | 203 |
| Developing New Products, Services, and Markets | 206 |
| Selected Bibliography | 211 |
| Source Directory | 213 |
| Associations | 213 |
| Book Publishers | 213 |
| Computer Companies | 214 |
| Craft Supplies | 217 |
| Direct Sales Outlets: Business and Office Equipment and Supplies | 218 |
| Direct Sales Outlets: Computer Products | 219 |
| Magazines | 221 |
| Multifunction Peripherals | 224 |
| U.S. Government | 224 |
| Index | 227 |
| About the Author | 239 |