How to Start a Home-Based Event Planning Business

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Overview

Are you the person who always organizes the family reunions, the friends' birthday parties, and the school fund-raisers? Have you thought about becoming an event planner but hesitated about putting your plans into action? This comprehensive guide contains all the necessary tools and strategies you will need to launch and grow a successful business. Author Jill S. Moran, a Certified Special Events Professional, shares her experiences and advice on every aspect of setting up and running a thriving home-based event ...
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Overview

Are you the person who always organizes the family reunions, the friends' birthday parties, and the school fund-raisers? Have you thought about becoming an event planner but hesitated about putting your plans into action? This comprehensive guide contains all the necessary tools and strategies you will need to launch and grow a successful business. Author Jill S. Moran, a Certified Special Events Professional, shares her experiences and advice on every aspect of setting up and running a thriving home-based event planning business. From finding customers to staying in touch with the latest trends and techniques, her step-by-step methods are practical and easy to understand. She even includes "war stories" from other event planners so that you can avoid their mistakes!
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Product Details

  • ISBN-13: 9780762743995
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 7/1/2007
  • Series: Home-Based Business Series
  • Edition number: 2
  • Pages: 195
  • Product dimensions: 7.50 (w) x 9.10 (h) x 0.60 (d)

Meet the Author

Jill S. Moran, CSEP, is owner and president of jsmoran special events, an award-winning event planning and management company, and executive director of the Special Events Institute, an online educational program for event professionals. She has coordinated events throughout America and internationally for both corporate and social clients. The author of the top-selling How to Start a Home-Based Wedding Planning Business, she was nominated in 2006 and 2007 as Best Wedding Planner by CBS4 A-List. She lives in Medfield, Massachusetts.
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Table of Contents

Chapter 1 So You Want to Get Serious about Planning Special Events? 1
Self-Assessment 1
The Ingredients of a Successful Event Planner 2
More Self-Assessment: What Do You Have? What Do You Need? 3
Laying the Foundation: Skills 5
Finding Your Niche: Types of Event Planning Services 9
The Pitfalls of Event Planning 14
The Challenges of Event Planning 18
Chapter 2 The Home Office 21
A Space of Your Own 21
Equipment and Technology 22
Office Supplies 23
Event Supplies 24
Chapter 3 Developing Your Business 27
Your Business Structure 27
Business Planning 101: Market Research 30
Business Planning 102: Selecting a Business Identity 33
The Business Plan 34
Setting Goals 40
Chapter 4 Dollars and Sense 43
Tracking Your Business 43
Show Me the Money: Pricing Your Services 47
Budgeting 51
Chapter 5 Marketing Your Services 57
Specialist or Generalist? Defining Your Position 57
Developing Your Marketing Materials 58
Developing a Marketing Plan 61
Chapter 6 Developing a Team 69
Support, Part I: Vendors 69
Support, Part II: Staffing 71
Working with Your Support Staff 76
Chapter 7 Legal and Ethical Issues 81
Liability 81
Contracts 83
Permits and Licenses 90
Insurance 91
Improving Your Risk Exposure 92
Event Ethics 94
Chapter 8 Planning Basics: The Event Process from Proposal to Follow-Up 97
The Proposal 98
The Production Schedule 107
The Critical Elements of Every Event 110
Chapter 9 Social Celebrations: Weddings and More 115
The Joys of Planning Social Events 115
Social Planning Pitfalls 117
Tapping into the Social Planning Market 118
Social Planning Basics 120
Social Venues 121
Decor Basics 124
Chapter 10 Corporate Events 127
The Various Corporate Events 127
Familiarize Yourself with Your Clients 128
Events at Trade Shows 131
Current Trends in Corporate Events 133
Chapter 11 Nonprofit and Fund-Raising Events 137
Getting Your Foot in the Door 137
Nonprofit Event Basics 140
Celebrity Appearances 142
Chapter 12 Balancing Your Life 147
Home-Office Guidelines for You, Your Family, and Your Friends 148
Caring for Your Children While You Work 151
Priorities 153
More about Priorities 157
Support 159
Chapter 13 Being the Best: Education and Training 161
Formal Education 161
Professional Designations 162
More Ways to Refine Your Trade 164
Above and Beyond 167
What Else Is Out There? 169
Appendix A School and Degree Programs 170
United States--Four-Year Programs 170
New England Schools for Higher Education in the Meeting, Event, and Hospitality Industry 173
United States--Two-Year Programs 178
Australia 179
Canada 179
Great Britain 179
Korea 179
Appendix B Earning Your Professional Certification 180
Association Designations 180
Exposition Designations 181
Speaker Designation 182
Event Management Designations 183
Destination Management Designations 185
Catering Designations 186
Consultant Designations 187
Travel Designations 188
Hospitality Designations 190
Appendix C Recommended Reading 193
Index 195
About the Author 198
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  • Anonymous

    Posted August 30, 2004

    GREAT REFERENCE

    This book is great for the ambitious person who is new to the idea of event planning. The book gives you a beginners look at the profession, pro's and con's. It is a great reference to have during the long road to starting your own event planning business.

    1 out of 1 people found this review helpful.

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    Posted October 14, 2010

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    Posted May 10, 2010

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    Posted February 8, 2011

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