How to Start a Home Based Interior Design Business

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Overview

Have you ever dreamed of starting your own home-based interior design business? Have you been hesitant to put your business plans into action? This book contains all the necessary tools and success strategies you need to launch and grow your business. Author Suzanne DeWalt shares her experiences and advice on every aspect of setting up and running a thriving home-based interior design business. She will show you how to develop a business plan, estimate your start-up costs, price your services, and stay profitable...

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Overview

Have you ever dreamed of starting your own home-based interior design business? Have you been hesitant to put your business plans into action? This book contains all the necessary tools and success strategies you need to launch and grow your business. Author Suzanne DeWalt shares her experiences and advice on every aspect of setting up and running a thriving home-based interior design business. She will show you how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. Learn all about getting clients and referrals, outshining the competition, bidding competitively, establishing your daily schedule, organizing your business, getting paid and much more. (7 x 10', 240 pages, start-up cost worksheet, products and services chart, sample balance worksheet, profit-and-loss worksheet, cash-flow projections worksheet, weekly accounting ledger, vendor sale sheet, bid sheet)

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Product Details

Table of Contents

Acknowledgments xi
Introduction xiii
1 Design 101 1
What Are Your Options? 2
What Does a Designer Do? 7
Required Traits for the Job 9
The Myths and Realities of Entrepreneurship 11
A Few Loose Ends 12
Testing the Waters 13
Determining Your Level of Participation 13
If You Have Children 14
Read, Read, Read 14
Associations 15
Further Your Education 16
Summary 16
2 Setting up Shop 17
What You'll Need 18
Vertically Challenged 20
Storage Space 21
Your Car 22
A Word about Your Appearance 23
Defining Your Business 24
Existing Businesses and Franchises 26
Your Business Name 26
The Paper Trail 27
Insurance 29
Summary 32
3 Start-up Costs 33
What It Will Cost to Start Your Business 33
Doing the Books 34
Buying a Computer 36
Samples 37
Pricing Your Products 41
4 Writing Your Business Plan 45
Preparing Your Statement of Purpose 46
Providing Your General Business Description 46
Summarizing Your Business 47
Defining Your Business 48
Devising Your Marketing Strategy 49
Forecasting Your Company Equipment and Setup 50
Determining Your Organizational Setup 50
Making Financial Projections 50
Creating a Balance Sheet 51
Making Cash Flow Projections 54
Sources for Start-Up Capital 59
5 Record Keeping 61
Bookkeepers 61
Accountants 62
Keeping Track of Your Money 62
Accounts Payable and Receivable Files 65
Change Orders 66
Customer Contracts 68
Credit Accounts for Your Business 69
Credit and Your Clients 71
Bid Sheets 75
Invoices 75
Client Files 76
Job Tracking Worksheet 80
6 Advertising on a Budget 87
Advertising Goals 87
Before We Get Started 88
Typical Advertising Techniques 88
Alternative Advertising 99
Other Ways to Get Business 109
Tracking Your Business 110
Using Existing Clients to Cultivate New Business 112
Keeping Track of Your Clients 114
Turning Inquiry Calls into Sales 114
Summary 118
7 What To Charge 119
Shopping the Competition 120
Other Sources of Information 124
The Bidding Process 125
The Competitive Bid 129
Upselling 131
Sales Tax and Your Bid 132
Contract Labor 133
An Inspirational Word 136
8 Now That You Have an Appointment, What do you do? 139
The Appointment 140
After the Sale 151
The Installation 152
Managing Your Sales 155
9 Product Overview 157
Section 1 Hard-Line Window Coverings 158
Section 2 Soft Window Treatments 169
Section 3 Bedding and Accessories 178
Section 4 Flooring 183
Section 5 Wallpaper 189
Section 6 Miscellaneous Products 191
Sales Manual 193
Practice Worksheets 193
Practice Problems 197
Summary 199
10 Managing the Growth of Your Business 201
Moving Out 202
Finding Good Employees 203
The Interview Process 204
Probationary Period 205
Noncompete Agreements 205
What to Pay 206
Quotas 207
Gas Allowance 207
Keeping Designers Motivated 207
Hiring a Sales Manager 208
Training Your Employees 208
You Can Do It! 209
Appendix 211
Index 215
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 9, 2003

    Great Business Plan for Interior Decorators

    All the info you need to set up shop- clear advise on how to get a license, pay your taxes, do your marketing, set your prices, do your paperwork and find customers. No passion or creativeness here-just the facts on how to do well in biz. Buy it! Good $

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