How to Start a Home-Based Personal Trainer Business: *Turn your fitness passion to profit *Get trained and certified *Set your own schedule *Establish long-term client relationships *Become the trainer everybody wants!

Overview

Everything you need to know to build and run a successful personal trainer business from your home. Making money from exercise may seem like a pipe dream, but in fact physical fitness is fast becoming one of the world’s hottest new professional fields. In How to Start a Home-Based Personal Trainer Business, a leading personal trainer gives you all the tools and success strategies you need to launch and grow your business. Laura Augenti covers everything from writing a business plan, setting prices, and marketing,...

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Overview

Everything you need to know to build and run a successful personal trainer business from your home. Making money from exercise may seem like a pipe dream, but in fact physical fitness is fast becoming one of the world’s hottest new professional fields. In How to Start a Home-Based Personal Trainer Business, a leading personal trainer gives you all the tools and success strategies you need to launch and grow your business. Laura Augenti covers everything from writing a business plan, setting prices, and marketing, to safety, choosing equipment, and arranging your space. She provides indispensable guidance on legal and ethical issues, targeting niches such as yoga and Pilates, and on becoming and staying profitable—as well as how to use the Internet to develop your business. The book also includes helpful forms and checklists, including: Sample training agreementEquipment maintenance checklistMonthly budget formPersonal training logWaiver & release form

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Product Details

  • ISBN-13: 9780762752669
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 1/6/2010
  • Series: Home-Based Business Series
  • Pages: 192
  • Sales rank: 822,171
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.60 (d)

Meet the Author

Laura Augenti has worked in the fitness industry since the early 1990s. Currently she specializes in weight training, core training including Pilates, and boot camp training. She has also organized running clubs and assisted clients training for marathons and races. In 2005 Laura cofounded Powerhouse Gym on Maui, Hawaii, which attracted celebrity clients such as Arnold Schwarzenegger. Laura left Hawaii in 2009 to return to her roots in New York.

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Table of Contents

All How to Start a Home-Based Business books include: 1. So You Want to Start a Personal Trainer Business?2. Envisioning the Business3. What You Need in Your Home Office4. Writing a business plan5. Getting Started 6. Financial Planning (including pricing goods and services)7. Financial Management8. Taxes and Record Keeping9. Legal and Ethical Issues10. Marketing Your Business11. The Internet and E-commerce12. Business Endgame: Stay Small, Grow, or Sell13. Training and CertificationAppendix:* Web Resources* Organizations* Trade Shows* Educational Resources* Other Useful Information

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