How to Start a Home-based Public Relations Business

Overview

Everything you need to know to run a profitable and satisfying public relations business from your home
 
Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing ...

See more details below
Paperback (First Edition, First)
$15.29
BN.com price
(Save 23%)$19.95 List Price
Other sellers (Paperback)
  • All (24) from $5.22   
  • New (15) from $5.65   
  • Used (9) from $5.22   
Sending request ...

Overview

Everything you need to know to run a profitable and satisfying public relations business from your home
 
Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional.
 
Look for useful charts and worksheets throughout the book, including:
 
Home Office Location Screening Checklist
Three-Tiered Prospect Pitch List
Estimate Questions and Form
Budget and Cash Flow Projections
Interviews from the Field
 

Read More Show Less

Product Details

  • ISBN-13: 9780762773435
  • Publisher: Globe Pequot Press
  • Publication date: 6/5/2012
  • Series: Home-Based Business Series
  • Edition description: First Edition, First
  • Pages: 208
  • Sales rank: 1,298,189
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.70 (d)

Meet the Author

Randi Minetor started her home-based public relations and writing firm, Minetor & Company, Inc. (minetor.com), in June 1998 so she could ride the wave of the technological revolution and serve start-up and small clients. As a solo practitioner, she has grown her client list to include leading manufacturing companies in theatrical rigging, wastewater management, printing and publishing, computer technology, nonprofit organizations, and several other industries. She is also the author of Backyard Birding (Lyons Press).

Read More Show Less

Table of Contents

Acknowledgments xi

Introduction xiii

01 So You Want to Start a Public Relations Business 1

Why PR Now? 2

Some Basic Assumptions about You 2

Why I Started Minetor & Company, Inc. 3

Working from Home Is "The New Black" 4

The Truth about Working Alone 8

The Five Best-Kept Secrets about Working from Home 9

The Five Biggest Work-at-Home Pitfalls 11

02 Your Business, Your Way 15

Generalization versus Specialization 15

Choosing a Business Name 20

B2B or B2C… or Both? 22

Expanding Your Skills 23

APR Certification: Do You Need It? 29

The Tough Transition: Leaving Your Full-Time Job 30

03 Your Home-Based Corporate Headquarters 37

The Space 37

Priority One: Must-Have PR Tools 48

Priority Two: Tools for Growth 51

Boundaries and Other Fantasies 55

04 Writing a Business Plan 61

Define Your Company 63

Writing an Operating Plan 74

The Marketing Plan 75

Earnings and Growth Forecast 79

05 Ready, Set… Start Your Business! 80

Your Professional Team 80

Business Structure Basics 84

Choosing Trusted Suppliers 91

Keeping Things Honest: A General Business Agreement 95

The Vendor Non-Competition Agreement 95

Confidentiality Agreements 96

Your Graphic Identity 97

Your Business Card 99

Your Online Identity 99

Announcing Your New Business) 102

06 Money: How to Make It 104

Who Will Hire You? 104

What to Charge 107

Making Your "Nut" 111

Making a Profit 113

Getting Your Full Value with Time Tracking 114

How to Get Paid 116

Estimating Your Costs 120

Cattle Calls: The Request for Proposal 124

When Clients Don't Pay 127

07 Money: How to Manage It 131

Daily Money Management 131

Projecting Income and Cash Flow 135

Your Starting Capital 137

Establishing Business Credit 138

08 Taxes and Records 140

Estimated Quarterly Taxes 140

Business Use of Your Home 143

Business Use of Your Car 144

Recordkeeping: What to Keep, What to Toss 145

09 Running an Ethical PR Business 147

Reputation Management Begins at Home 151

When Clients Want You to Lie 152

Guard against Your Own Errors 153

Client Confidentiality 154

The Curse of the Unethical Supplier 155

10 Marketing Your Business 157

Where to Find Clients 157

Reaching Prospects 163

Keep Your Website Current 166

Create a Facebook Page 166

Create a Linkedln Profile 168

To Tweet or Not to Tweet? 170

Promotion through Business Classification 171

11 Building Client Relationships 172

Ten Things Clients Love 172

Ten Things Clients Hate 174

How to Take a Vacation 176

12 Sweet Success 178

Growth: Pros and Cons 178

Cashing Out 180

A Final Word 182

Appendix: Web Resources and Organizations 183

Business Resources on the Web 183

PR News on the Web 183

PR Tools (Free and Paid) 184

Index 185

About the Author 194

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)