How to Start a Home-Based Writing Business / Edition 5

How to Start a Home-Based Writing Business / Edition 5

by Lucy Parker
     
 

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ISBN-10: 0762744014

ISBN-13: 2900762744014

Pub. Date: 04/01/2008

Publisher: Rowman & Littlefield Publishers, Inc.

Lucy Parker, a successful home-based writer, shares her knowledge of running a writing business from home. Learn how to price services, answer questions about legal issues, marketing techniques, controlling costs, and more. Helpful worksheets, forms, and guidelines complete this informative guide.

Overview

Lucy Parker, a successful home-based writer, shares her knowledge of running a writing business from home. Learn how to price services, answer questions about legal issues, marketing techniques, controlling costs, and more. Helpful worksheets, forms, and guidelines complete this informative guide.

Product Details

ISBN-13:
2900762744014
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
04/01/2008
Series:
Home-Based Business Series
Edition description:
Fifth Edition
Pages:
320

Table of Contents

ACKNOWLEDGMENTSxiv
INTRODUCTIONxv
1 GETTING STARTED AS A HOME-BASED WRITER1
"Until You Make It, Fake It"1
What This Book Offers—and Assumes2
How I Got Started as a Home-Based Entrepreneur3
Why Work at Home?4
What Kinds of Writing Jobs Are We Talking About?6
The Case for Combining Writing and Design8
Resources for Gaining Skills You Don't Now Have10
Success Worksheet One Expand your capabilities12
What's Your Next Step? Ways to Get Started13
Success Worksheet Two Have a transition plan15
Life as a Home-Based Freelancer16
Success Worksheet Three Understand your motivations16
Getting Support on the Home Front18
Success Worksheet Four Make sure your players want
to be on the team18
How to Use the Worksheets to Build Your Business Plan19
Profile: Jack Fehr Escaping to a New Life22
2 WHAT WILL YOU DO AND FOR WHOM? Building on Your Strengths
and Teaming with Other Professionals25
Why Define Yourself?25
My Search for aBusiness Identity26
Finding Your Business Focus28
Start with a Reality Check30
Success Worksheet Five Build on your past skills and
experience30
Setting Up Relationships with Other Suppliers and
Associates31
Success Worksheet Six Find reliable associates31
Success Worksheet Seven Increase your business
through joint ventures, but guard against potential34
Success Worksheet Eight Set up joint work agreements37
Profile: Joy Mieko White Meeting a Need38
3 WHERE THE WORK IS Key Writing Products and Clients41
Writers and the Online Revolution41
What is the "Hidden Market"?43
Sixty Key Assignments for Home-Based Writers44
Zero In on Your Areas of Specialization63
Success Worksheet Nine Define your niche63
Who Buys the Meat-and-Potatoes Jobs?64
Sixty Key Writing Clients65
Writing-Related Agencies67
Matching Jobs and Clients68
Success Worksheet Ten Identify your market68
Profile: Donna Donovan Finding Yourself Through Your
Business70
4 MAKING YOUR BUSINESS LEGAL73
The Basics of Setting Up a Business73
Sole Proprietorships74
Partnerships76
Corporations79
Naming Your Business79
Fictitious Name Statements81
Trademarks82
Business Licenses and Zoning83
Seller's Permits84
Success Worksheet Eleven Set yourself up right85
Profile: Alan S Horowitz Creating Business
Opportunities86
5 OFFICE SPACE AND EQUIPMENT89
What Will You Need to Get Started?89
Space for Your Home Office90
Basic Space Needs90
Space Factors to Consider92
Success Worksheet Twelve Plan an office that suits
you97
Determining Your Equipment Needs99
Success Worksheet Thirteen Buy only the equipment
you need105
Profile: Jan Franck Positioning for Profit106
6 COMPUTERS, ONLINE SERVICES, AND ANOTHER LOOK AT START-UP
COSTS109
Selecting Your Computer109
Success Worksheet Fourteen Determine your computing
needs111
Computer Peripherals and Accessories113
Success Worksheet Fifteen Plan your computer system120
Software for Writers123
Success Worksheet Sixteen The right software can
make you more productive125
Computer Shopping128
Success Worksheet Seventeen When buying computer
hardware and software, buy smart130
Using Online Services133
Analyzing Your Start-up Costs134
Success Worksheet Eighteen Conserve cash135
Start-Up Costs vs. Funds Available136
Success Worksheet Nineteen Balance your needs
against your resources137
Profile: Stephen Morrill Diversifying Pays Off140
7 MARKETING YOUR SERVICES143
Marketing Makes the Difference143
Marketing Magazine Articles145
Marketing and Selling—an Entrepreneurial Example147
What Can Marketing Research Do for You?153
Where and How to Get Marketing Information154
Marketing Strategies and Positioning156
Success Worksheet Twenty Understand your market and
position yourself strategically157
Determining and Presenting Your Image159
Publicizing Yourself and Your Services161
Success Worksheet Twenty-One Build your own
publicity toolkit and keep it current165
Advertising Your Services165
Success Worksheet Twenty-Two Advertise your services
for maximum impact168
Marketing Yourself Online169
Success Worksheet Twenty-Three Include online
marketing in your plan174
Keeping Records to Evaluate and Update Your Marketing Plan175
Success Worksheet Twenty-Four Evaluate your
marketing regularly175
Profile: Ilene Schneider Combining Business and
Family177
8 SELLING YOUR SERVICES179
Prospects are Just People179
The Benefits of Selling—and of Sales Training180
The Value of a Prospect List181
Prospect Information Form
Qualifying Prospects185
Sources of Prospects185
Success Worksheet Twenty-Five Keep building your
prospect list190
Telemarketing, E-mailing, and Mailing191
Success Worksheet Twenty-Six Make every prospecting
contact effective192
Organizing Your Database and Managing Your Contacts194
Follow-up Techniques195
Success Worksheet Twenty-Seven Good follow-up turns
prospects into clients200
The Steps Toward Buying202
Making a Sales Presentation203
Keeping Your Prospect/Client List Active208
Soliciting Additional Business209
Profile: Sylvia McNair Building on Experience209
9 HOW TO CHARGE AND HOW TO COLLECT213
Deciding What to Charge213
What Do Others Charge?213
Deciding How to Price Your Services216
How to Arrive at Your Basic Hourly Rate221
Finding Your Profit Zone224
The Psychology of Setting a Price224
Success Worksheet Twenty-Eight Know what your basic
hourly rate must be and earn it five hours a day226
The Bidding and Negotiating Process229
Estimating Form235
Getting Paid237
Bartering241
Success Worksheet Twenty-Nine Estimate accurately,
bill promptly, and make sure all your costs are242
Profile: Judith Broadhurst Succeeding and Moving On244
10 TIPS FOR MANAGING YOUR BUSINESS (AND YOURSELF) AND
WRITING YOUR BUSINESS PLAN247
What Else Is Involved in Running Your Business?247
Legal Issues248
Issues Concerning Employees250
Taxes253
Cash Flow, Income Projection, and other Financial Issues256
Policies and Procedures258
Record Keeping260
Job Control Form262
Master Job Log Form264
Purchasing and Inventory Control265
Maintenance of Equipment and Facilities266
Computer System Administration and Security267
Success Worksheet Thirty Systems solve management
problems268
Setting Goals and Managing Time Within Your Management
Style272
Success Worksheet Thirty-One Identify your
management style and work with it for success275
Your Business and Your Life277
Success Worksheet Thirty-Two Manage yourself281
Writing Your Business Plan282
Profile: Robert C Brenner Riding the Wave of
"Change"283
BIBLIOGRAPHY287
SOURCE DIRECTORY299
INDEX309
ABOUT THE AUTHOR317

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