How to Succeed in Business by Breaking All the Rules: A Plan for Entrepreneurs

Overview

In How to Succeed in Business by Breaking All the Rules, self-made millionaire Dan Kennedy debunks the many myths about how to make it big. According to Kennedy, there is only one rule you need to know, and that is rules are made to be broken. Conventional wisdom about the oath to the good life doesn't show you how to get there. But Kennedy does. In this plain-talking, practical, and enlightening book, he shares the invaluable contrarian strategies tha absolutely guarantee ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (9) from $11.01   
  • New (3) from $57.68   
  • Used (6) from $11.01   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$57.68
Seller since 2015

Feedback rating:

(362)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$60.51
Seller since 2008

Feedback rating:

(213)

Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$154.95
Seller since 2008

Feedback rating:

(17)

Condition: New
1997 Hard cover New in new dust jacket. Sewn binding. Cloth over boards. 186 p. Audience: General/trade.

Ships from: Orlando, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

In How to Succeed in Business by Breaking All the Rules, self-made millionaire Dan Kennedy debunks the many myths about how to make it big. According to Kennedy, there is only one rule you need to know, and that is rules are made to be broken. Conventional wisdom about the oath to the good life doesn't show you how to get there. But Kennedy does. In this plain-talking, practical, and enlightening book, he shares the invaluable contrarian strategies tha absolutely guarantee prosperity.
Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
The subtitle misleads the reader: the book does not present a plan but is a series of somewhat unrelated, anecdote-driven chapters debunking various management sacred cows. Kennedy's points are frequently well taken. Some of the shibboleths he eradicatese.g., "The customer is always right"have long ceased to be truisms. His other contrarian success strategies include such maxims as mix work and play whenever you can; forget everything you were told about persistence; don't treat everyone alike, manage by discrimination. Yet there are contradictions. Chapter 7 advises that "Quitters win a lot"; pages later, the author includes in his advice to young people the story of his phoning a potential employer every day for two weeks to secure an interview. This book does not pretend to be great management theory. Instead, the author offers counter-intuitive advice in a lively, easy-to-read style. It just might give some people the necessary nudge to earn a few million dollars or at least a few hundred thousand. (Sept.)
Library Journal
Kennedy (How To Make Millions with Your Ideas, Dutton, 1996) thumbs his nose at conventional paths to success. Here he writes about both famous and not-so-famous people who have become wealthy by defying the so-called "rules." Despite the author's iconoclastic way of thinking, he does believe in hard work and a good education. However, Kennedy maintains that even without a talent for creativity, pleasing personality, professional credentials, forced positive thinking, high IQ, or a natural-born anything, you can get that job, find customers compatible with your business philosophy, and get rich quick. Regarding technology, however, he is contradictory, advising the reader to "avoid seduction by technology," on the one hand, and, on the other, stating that "technology makes it easier than ever to start businesses with very little money." Nonetheless, Kennedy's book will appeal to entrepreneurs prepared to be self-promoting and a bit arrogant.Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Read More Show Less

Product Details

  • ISBN-13: 9780525941989
  • Publisher: Penguin Publishing Group
  • Publication date: 9/1/1997
  • Pages: 208
  • Product dimensions: 5.76 (w) x 8.78 (h) x 0.82 (d)

Table of Contents

Foreword
Author's Introduction
Ch. 1 Forget Just About Everything You Were Ever Told About Positive Thinking and Motivation 1
Ch. 2 The Myth of the Born Salesman. Or Born Anything 11
Ch. 3 "You Can't Get Anywhere These Days Without a College Education." 18
Ch. 4 Modesty and Humility May Be Admirable Qualities in a Monk, but Not in an Entrepreneur 27
Ch. 5 "Mind Your Manners" - or Is Being Rude, Aggressive, Rough-Around-the-Edges One of the Great Unsung Secrets of Success? 35
Ch. 6 A Pox on Creativity 55
Ch. 7 Forget (Almost) Everything You've Ever Been Told About Persistence 64
Ch. 8 All the Investment Advice You Can Get May Be Worse Than No Investment Advice at All 78
Ch. 9 A Few More Success Myths Blown to Bits, in Brief 90
Ch. 10 Special Contrarian Advice for Young People - and Useful to Others 103
Ch. 11 When a Dog Bites You, Do You Have to Say "Thank You, Nice Doggie"? 111
Ch. 12 Warning: You Can't Get Rich Quick - or Can You? 118
Ch. 13 "It Takes Money to Make Money." 125
Ch. 14 Can It Be That the Product Doesn't Matter All That Much? 134
Ch. 15 The Illusions of "Marketing" 141
Ch. 16 The Illusions of "Management" 151
Ch. 17 "If It Ain't Broke, Don't Fix It" - Unless You Want To 166
Ch. 18 Some of My Favorite Contrarians 174
Author's Afterword 183
Acknowledgments, Notices, Communication with the Author 185
Other Books by the Author 186
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)