How to Succeed in Commercial Photography: Insights from a Leading Consultant

Overview

After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps ...

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How to Succeed in Commercial Photography: Insights from a Leading Consultant

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Overview

After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work—and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.

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Product Details

  • ISBN-13: 9781581154917
  • Publisher: Skyhorse Publishing
  • Publication date: 10/16/2007
  • Pages: 240
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

It takes a lot more than a camera and talent to make a living as a professional photographer. The most successful photographers have developed, but their vision, values, and business plans. For those still developing or rethinking their strategies, a new resource is here to help. With How to Succeed in Commercial Photography, author Selina Maitreya offers the insights of her nearly 30 years as a leading consultant.

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Table of Contents


Acknowledgments     vi
Introduction     vii
Values     1
Your Values, Your Business     3
Do You Have a Product to Sell?     10
Defining Your Visual Value     16
The Service Component     22
Success or Failure: It's All about Value     30
Vision     35
Creating Success     37
Develop a Vision-Based Portfolio     43
Building a New Portfolio: Photographers Speak     48
Millicent Harvey's Vision Quest     53
Vision: The Client's Perspective     57
The Gift of Choice     62
Team     67
Agents, Marketing Assistants, Consultants: Who Is Right for You?     69
The Realities of Representation     77
The New Breed of Agent     84
Objective Help from the Business Consultant     91
Team Armour     96
Tools     101
Habit or Trend     103
Building a Print Book to Envy     110
Online Portfolios that Sell     118
Truth, Lies, and Self-Promotion     125
Face Time     133
Turn the Page     141
Photography and Divinity     145
Persistence     151
Working through Creative Blocks     153
Starting out Lou Roole Style     159
Persistence and the Art of Lise Metzger     163
Sherman Sells     167
A Success Story     172
Zave Smith's Consistent Message     176
Faith     181
How to Survive during Difficult Times     183
Affirmations: Your New Marketing Tool     188
Walking Your Talk     193
Show Up     198
Fear     205
Photographers on Faith     210
Websites     217
Index     219
About the Author     225
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