How to Survive and Prosper As an Artist: A Complete Guide to Career Management

Overview

This classic handbook, now in its fourth revised edition, puts to rest the myth of the starving artist. Caroll Michels shows those who would like to make a living from their art how to navigate the often bewildering corridors of power that lead to success. Included is a wealth of insider's information on getting into a gallery, being your own PR agent, and pricing, as well as insights into the sensitive issues of rejection and validation. The new edition is fully updated with computer and Internet information, ...
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Overview

This classic handbook, now in its fourth revised edition, puts to rest the myth of the starving artist. Caroll Michels shows those who would like to make a living from their art how to navigate the often bewildering corridors of power that lead to success. Included is a wealth of insider's information on getting into a gallery, being your own PR agent, and pricing, as well as insights into the sensitive issues of rejection and validation. The new edition is fully updated with computer and Internet information, expanded sections on innovative marketing strategies for various art disciplines, and exhibition and sales opportunities. The updated appendix includes more than 375 new nationwide resources.

Just because you're an artist doesn't mean you have to be broke. Caroll Michels offers a wealth of insider's advice on getting your work exhibited, preparing resumes and presentations, public relations and advertising, applying for grants and awards, legal issues, and more. Includes a fully updated resource guide.

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Product Details

  • ISBN-13: 9780805019537
  • Publisher: Holt, Henry & Company, Inc.
  • Publication date: 6/28/1992
  • Edition description: REV
  • Edition number: 3
  • Pages: 288
  • Product dimensions: 5.49 (w) x 8.25 (h) x 0.79 (d)

Table of Contents

Acknowledgments
Introduction
1 Launching or Relaunching Your Career: Overcoming Career Blocks 3
2 Launching or Relaunching Your Career: Entering the Marketplace 21
3 Presentation Tools and Packages 43
4 Pricing Your Work: How Much Is It Worth? 67
5 Public Relations: Keep Those Cards and Letters Coming In and Going Out 76
6 Exhibition and Sales Opportunities: Using Those That Exist and Creating Your Own 101
7 Marketing Art on the Internet and Services to Artists 135
8 Dealing with Dealers and Psyching Them Out 142
9 The Mysterious World of Grants: Fact and Fiction 174
10 Generating Income: Alternatives to Driving a Cab 187
11 Rationalization, Paranoia, Competition, and Rejection 198
Appendix of Resources 209
Notes 295
Index 301
About the Author 317
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