How to Think Like a Great Graphic Designer

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Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda

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Product Details

  • ISBN-13: 9781581154962
  • Publisher: Skyhorse Publishing
  • Publication date: 10/30/2007
  • Pages: 248
  • Sales rank: 289,962
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.

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Table of Contents

Foreword   Steven Heller     ix
Introduction   Debbie Millman     1
"What actually drove me to a therapist was that I had a very unhealthy obsession with laundry."     5
"When I was growing up, designers were anonymous. They didn't do schtick."     19
"At the end of the day, I would pound them into oblivion and look forward to the next day when I could recreate the world."     29
"I wanted to make wonderful things; things that other people liked, things that were important and mattered."     41
"A famous designer is like a famous electrician."     53
"It was time to take stock, check my shoes, buy nice clothes, live comfortably for a while, and see the world again."     67
"The sort of weird realization I got at Pentagram-once I was in-was that they really wanted me to recant and see that they were the one true church."     77
"We should have answered each other's questions, because I knew your answer, and I'm sure that you know mine."     93
"I try to approach everything as a 'god job.'"     103
"The same sensitivity you can have with an A4 sheet does not apply to people."     115
"I thought I was going to make my fortune being like Charles Schulz."     125
"Those are the closest moments to sex in graphic design."     135
"I'm too obtuse one day, too vapid the next. Tooabstract and intellectual. Too cultivated. Not cultivated enough."     145
"After my mind has done its job, Mr. Hand takes over."     155
"I would tell myself that I was not going to be embarrassed calling someone for the third time in a month."     161
"I would like to get back my love for graphic design, because I think I've lost it."     173
"I certainly danced a few rounds with the devil in my career, and he often took the lead."     183
"At that moment, I felt that Milton Glaser was on par with William Shakespeare and Julius Caesar."     191
"Am I too concerned with conventional notions of beauty and good taste?"     203
"Love is a cake that comes in layers."     213
Acknowledgments     227
About the Author     229
Index     231
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