How to Think Like the World's Greatest Marketing Minds [NOOK Book]

Overview

A well-conceived marketing strategy can catapult a company's sales into the stratosphere­­taking the innovative marketer along for the ride. However, a poorly planned, badly executed campaign can send that very same company spiraling into bankruptcy. Today, global businesses keep a close eye on the leaders of the marketing world for guidance...

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How to Think Like the World's Greatest Marketing Minds

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Overview

A well-conceived marketing strategy can catapult a company's sales into the stratosphere­­taking the innovative marketer along for the ride. However, a poorly planned, badly executed campaign can send that very same company spiraling into bankruptcy. Today, global businesses keep a close eye on the leaders of the marketing world for guidance and inspiration.





What if you had a direct link to the minds of the marketing masters? What if the leading thinkers in the field could share how they faced and dealt with challenging business situations­­letting you learn from their mistakes before you have to make critical decisions about your own company? Imagine how you could turn slow-moving products into bestsellers . . . increase your profits exponentially . . . and perhaps find your own place in business history.





How to Think Like the World's Greatest Marketing Minds brings together the men and women who have defined the art of marketing, revealing how they overcame obstacles, grasped business opportunities, and eventually built multi-million dollar empires. Written by Fortune 500 marketing consultant Marcia Turner, this book offers a unique, behind-the-branding look into the birth of the groundbreaking strategies of the experts­­from Martha Stewart to Seth Godin, from David Ogilvy to Jay Conrad Levinson,





You'll see how their business savvy, drive, and intuition propelled them to achieve their desires; how their initial, clearly defined goals led to breakthrough initiatives; and how they successfully applied various marketing concepts by taking proven approaches of one industry and utilizing them in their own. Best of all, you'll discover how to apply their cutting-edge strategies to your particular situation, no matter the industry.





With all this knowledge and power in one resource, you have the freedom to mix and match the strategies that work for you, compiling your own personal approach to revolutionizing your business:







  • Build an irresistible branding strategy­­just as Phil Knight did with the infamous Nike "attitude".

  • Boost sales of your product by recognizing and understanding the consumer's unique bond with the brand­­vital advice from Sergio Zyman, former marketing chief at Coca-Cola.

  • Maximize merchandising and pursue positive publicity. That's how Martha Stewart found credibility and prestige and built brand recognition.

  • Think and act small and you'll likely achieve extraordinary growth. Herb Kelleher tells how Southwest Airlines used this strategy to pull ahead in one of the most competitive markets around.





Featuring anecdotes, quotes, and interactive features designed to help you adapt these winning ideas to any kind of business, How to Think Like the World's Greatest Marketing Minds is your key to communicating more effectively with customers and reaping the benefits that will follow.





Tap into the fascinating minds of the marketing gurus of our time!





Phil Knight. Madonna. Geoffrey More. Martha Stewart. Their legendary strategies, moves, and decisions will forever be a part of business history. Now they and other marketing leaders give you the inside track to the steps they took to achieve their amazing levels of success, showing you how to model their accomplishments in your own business­­regardless of the industry.





How to Think Like the World's Greatest Marketing Minds presents the revolutionary strategies of some of the most prominent businesspeople and companies today, giving you unprecedented access to the brilliant ideas that brought these innovators fortune beyond their wildest dreams.

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Product Details

  • ISBN-13: 9780071378529
  • Publisher: McGraw-Hill Education
  • Publication date: 10/19/2000
  • Series: Leader's Edge Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 190
  • File size: 298 KB

Meet the Author

Marcia Layton Turner is an award-winning publicist and Fortune 500 marketing consultant. Her previous books include several best-selling titles in The Complete Idiot's Guide series.

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Table of Contents

Guru Doers. Unconventional Antics Build a Leading Airline. The Man Behind the Swoosh. Marketing the Material Girl. Marketing the Art of Living. The Aya-Cola of Coca-Cola. Guru Thinkers. Information Age Marketer. Marketing Professor. Guerrilla Guru. The Never-Satisfied Marketing Pioneer. The Pied Piper of High-Tech Marketing. The Dynamic Duo of CRM.
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