How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site: With Little or No Money

Overview

Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a ...

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How To Use The Internet To Advertise, Promote, And Market Your Business Or Website with Little Or No Money

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Overview

Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

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Product Details

  • ISBN-13: 9781601384409
  • Publisher: Atlantic Publishing Company FL
  • Publication date: 3/15/2011
  • Edition description: Revised
  • Edition number: 2
  • Pages: 336
  • Sales rank: 1,466,367
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.90 (d)

Table of Contents

Introduction 11

Chapter 1 Developing a Successful Marketing Plan 15

Performing a Market Analysis 18

Establishing Marketing Strategies 19

Increasing Your Public Profile 22

Chapter 2 Website Branding 23

Developing or Reinventing a Company Image 24

Chapter 3 Generating Website Traffic-Proven Online and Offline Techniques 35

Proven Techniques for Generating Website Traffic 35

Use Press Releases to Generate Website Traffic 37

Publishing Articles to Generate Website Traffic 38

Publish Testimonials on Your Website 39

Link Exchanges and Website Traffic 39

Using Web Directories to Generate Website Traffic 40

Chapter 4 Search Engine Optimization 41

How Search Engines Work 42

Successful Search Engine Optimization 43

Meta Tag Definition and Implementation 43

The Title Tag 45

The Description Tag 46

The Keywords Tag 46

The Robots Tag 47

ALT Tags 47

Optimization of Web Page Content 48

Optimizing Your Website 49

Website Optimization Tips, Hints, and Secrets 50

Web Design and Optimization Suggestions 52

Using a Search Engine Optimization Company 55

Search Engine Optimization Checklist 57

Search Engine Registration 58

Free Website Search Engine Submission Sites 60

Free Website Optimization Tools 61

Google's Webmaster Tools 62

Sitemaps & Google 66

Snippets 69

The Problem with Navigation Bars and Spiders 69

Breadcrumbs 70

Inbound and Outbound Links 70

Google TrustRank 70

404 Pages & Search Engine Optimization 71

Section 508 and Website Accessibility 71

Google's Quality Guidelines 73

Chapter 5 Website Fundamentals 75

Web Design Hardware Requirements 76

Website Hosting 77

Domain Names 78

Advantages of Owning Your Own Domain Name 79

Website Design Fundamentals 80

Joomla! 84

WordPress 85

Homestead® 85

Nvu 86

Microsoft Office Live 86

The SeaMonkey® Project 87

Microsoft Office FrontPage 88

Adobe Dreamweaver CS5 89

Web Page Content 89

Rules of Web Writing 91

Website Graphics 91

Image File Formats 92

Images and HTML 95

Search Engine Optimization & Images 96

Copyrights and Licenses 98

Free Graphics Editing Software 98

Commercial Graphics Editing Software 100

Logos and Banners 100

Colors and Themes 101

Website Typography 102

Website Templates 102

Chapter 6 Automation of Your Website 105

Using Auto-Responders 105

Methods of Payment and Payment Gateways 106

Managing Your E-mail Names 106

How to Automate Your Website 106

Using Software for Automation 109

Developing Positive Relationships with Customers 110

Chapter 7 E-mail Marketing 111

Plan Your E-mail Marketing Campaign 113

Spam, Spoofing, and Phishing 116

The CAN-SPAM Act 117

Spam Tools 118

Opt-in and Opt-out Lists 119

How to Create and Grow Your E-mail Lists 122

How to Design an Effective E-mail Campaign 127

Options for E-mail Marketing Service Providers 130

Target and Segment Your Audience 134

How to Write an Effective E-mail 135

When to E-mail, How Often, and What Time 137

Chapter 8 Pay-Per-Click Advertising and Google AdWords 139

Pay-Per-Click Advertising Walkthrough 140

Google AdWords Pay-Per-Click Benefits 141

Cost of Google AdWords Pay-Per-Click Advertising 143

Tips, Tricks, & Secrets for Google AdWords Pay-Per-Click Advertising 144

An In-Depth Look at Google AdWords 145

How Google AdWords Ranks Ads 146

How to Improve Your Ranking 148

How Much Google AdWords Will Cost 149

Establishing and Managing Your Google Account 150

How to Graduate to Standard Edition Google AdWords 155

Creating a Standard Edition Google AdWords Account 155

Google Bidding Strategies 156

Google AdWords Tools 157

Creating a New Campaign in Google AdWords 158

The Google Campaign Summary 167

Editing Your Campaign Settings 169

Google AdWords Ads Diagnostic Tool 174

Tips, Tricks, & Secrets for Using Google AdWords 174

Creating an Effective Google Pay-Per-Click Advertising Campaign 176

Keyword Research Tools 179

How to Establish a Budget for Your Google AdWords Campaign 181

Measuring Return on Investment 182

Increase Profits by Combating Fraud with Google AdWords 182

Tips and Suggestions to Combat Fraud 184

Chapter 9 Google AdSense 187

How to Set up Your Google AdSense Campaign 188

Google AdSense Program Policies 190

Landing Page and Site Quality Guidelines 195

Setting up Google AdSense on Your Website 197

How to Set up your Google Referrals 201

Hints & Tips for Maximizing Google AdSense on Your Website 203

Chapter 10 Google Base and Google Product Search 205

Google Base 205

How to Add Products to Google Base 208

Google Product Search 212

Chapter 11 Blogs 217

What is a Blog? 217

The Construction of a Blog 219

What Do I Need to Create My Own Blog? 220

Blog Software and Blog Hosting Options 220

Free Blog Software with Free Blog Hosting 222

Free Blog Software with Paid Blog Hosting 222

Paid Blog Software with Paid Blog Hosting 223

Paid Blog Software Hosted on Your Own Web Servers 224

Who Blogs? 224

Blog Versus Content Management Systems 225

Understanding Pings and Trackbacks 225

Blogging & Spam 227

Free Blog Software 228

How to Write a Great Blog 229

Blog Comments 233

Getting Started on Blogger 234

Hosting a Blogger Blog on Your Own Web Server 245

WordPress 249

Office 2007 and Blog Posts 257

Other Free Blogging Applications 259

Introduction to RSS Feeds, Atom, and Syndication 260

Creating an RSS Feed in WordPress 262

Creating an Atom Feed in Blogger 265

Feedburner? 266

Chapter 12 Social Networking 269

Social Networking Sites 270

Using Social Networks to Expand Your Web Presence 272

Chapter 13 eBay Storefront and Unlocking the Secrets of eBay 275

Benefits of an eBay Storefront 276

eBay Storefront Promotion 276

Chapter 14 Banner Advertising 281

How Do Banner Ads Work? 282

Understanding Banner Advertising 282

Different Types of Banner Ads 284

Reasons for Using Banner Ads 285

How to Make Banner Ads 285

Successful Banner Ads 286

Advertising and Banners 288

Chapter 15 Business Directories 295

B2B Web Communities 296

Summary 299

Appendix A Ten Reasons to Follow the Guidelines in this Book 301

Appendix B Recommended Reference Library 305

Glossary 315

Index 333

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted August 22, 2006

    For all Beginning Businesses

    How to Use the Internet To: Advertise, Promote and Market Your Business Or Web Site¿with Little or No Money is an informative guide explaining the mechanics, benefits, pitfalls and successes of developing web-sites that can bring success to your business or internet endeavor by following the advice and consultation that the author provides. This book is informative, encouraging and easy to read. It¿s full of direct statements and examples of what you need to do in deploying the information you need for a successful internet presence. The author doesn¿t ¿talk down¿ to the reader like most computer authors or writers do, which is a plus. Brown is knowledgeable and he writes his paragraphs with brief, concise statements at a level that anyone can understand. He explains theories and applications behind his writings which by using simple statements are easy to comprehend. Brown incorporates definitions in his paragraphs which assist in explaining concepts ¿on the fly¿ for the reader. An internet novice or intermediate entrepreneur who wants to understand the mechanics of the internet should purchase this book. It¿s a great instruction manual and guide for the way that you should approach concepts for your internet business.

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  • Anonymous

    Posted August 20, 2006

    This Is An Excellent Source Of Information

    If you want one book to tell you what you need to know about marketing your business or website online, this title is one you should look at. With a lot of information packed into the 276 pages, this could be the only volume you need to get your business noticed on the internet. One thing that is beneficial about this book is that it gives you effective definitions for a lot of online, internet jargon. With overviews of search engine optimization, pay per click advertising, and affiliate programs, you will be sure to know more about the internet when you are done with this title. This book also includes a short chapter on eBay and how to create a storefront on the popular auction site. With bulleted and numbered lists, an extensive glossary, and websites you can use for resources, this title would make a great addition to the library of any would-be entrepreneur. It would fit well on the shelf at public and academic libraries, as well. After reading this book, I plan to place a copy in my own personal library! I give it 5 out of 5 stars.

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  • Anonymous

    Posted September 8, 2011

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Sort by: Showing all of 3 Customer Reviews

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