How to Win a Local Election: A Complete Step-by-Step Guide

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Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.

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How To Win A Local Election, Revised: A Complete Step-by-Step Guide

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Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.

Read More Show Less

Editorial Reviews

Library Journal

Grey, who has won his share of local elections-he was an Ohio county prosecutor and appellate judge-tells would-be public officials how to get elected. There are lots of books on politics, but most are by political scientists-who never get their hands dirty by actually running for office-or by reporters or participants in big campaigns for the White House or Congress. Anyone who wants to get on the school board or the city council will find this book exceedingly helpful, as Grey speaks from years of experience. Uncommon for a lawyer, he writes clear prose in chapters that follow the course of a campaign: organizing volunteers, advertising, analyzing your district's demographics, etc. Grey supplies customizable worksheets and forms on a CD-ROM, part of what is new for this third edition, which also has updated information on the use of the Internet and emails for seeking, handling, and disseminating information. Grey spells out clearly the legal issues involved in becoming a formal candidate. He stipulates that prospective office seekers check their own state's additional requirements. This is a smart, informed, and practical package. It belongs in every public library, supplemented by official publications on local election requirements.
—Michael O. Eshleman

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Product Details

  • ISBN-13: 9780871318787
  • Publisher: M.Evans & Company
  • Publication date: 2/28/1999
  • Edition description: REVISED
  • Edition number: 2
  • Pages: 256
  • Sales rank: 695,531
  • Product dimensions: 6.44 (w) x 8.60 (h) x 0.55 (d)

Table of Contents

Foreword 10
Foreword 11
Introduction 13
Pt. I Planning and Organizing the Campaign 19
1 The Office You Want to Run For 21
2 Election Statistics 27
3 Local Election Laws - Getting on the Ballot 33
4 Financial Reporting 41
5 District Geography and Demography 47
6 Talking to an Old Hand 53
7 Campaign Theme and Strategy 59
8 Party, Nonpartisan, and Independent Candidates 65
9 Computers - Using Them in the Campaign 73
Pt. II Campaigning - The People 87
10 You Have to Have a Plan 89
11 Scheduling and a Calendar 97
12 The Campaign Manager 103
13 Getting a Volunteer Coordinator 111
14 The Candidate 117
15 Money and Fundraising 127
16 Winning It One Precinct at a Time 137
Pt. III Campaign Procedures and Techniques 143
17 Literature - The Campaign Brochure 145
18 Getting a Good Mailing List 155
19 Doing a Mailing 159
20 Radio and Television 169
21 Newspapers 179
22 Yard Signs and Billboards 189
23 Going Door to Door 197
24 Miscellaneous Things That Ought to Be Mentioned 205
Pt. IV Appendixes 213
A Sample Campaign Plan 215
B Initial Planning Worksheet 221
C Week-by-Week Campaign Planning Form 223
D Nominating-Petition Worksheet 229
E Sample Volunteer Card 231
F Sample Scheduling Form 233
G Directory of State Elections Officers 235
H: Glossary of Terms 241
Index 247
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Customer Reviews

Average Rating 4.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted January 25, 2013

    Good Primer!

    This is a clear and concisely written book on what a potential candidate for office needs know and do before jumping into the fire of politics.

    Was this review helpful? Yes  No   Report this review
  • Posted March 16, 2009

    more from this reviewer

    Great Book for Beginners

    I am currently considering a run for local political office and the book gave excellent incite into the things that one should do before, during, and after the political campaign. It explained everything in nice simple terms and gave the great caveat that it may be different in each state. I think most books try and be too definitive in their suggestion of various techniques buy this book allows for a customization to the various candidates.
    My one negative comment is that the book seems to be a little too drawn out. There are some areas of the book that probably deserve more attention, like fundraising and other parts like campaign posters and signs that can use a little less.
    But, overall, I think this book was a pretty good read.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 16, 2008

    All you need to know to win a local election

    This is full instruction on how to mount a winning campaign. Even for those not running for office, it offers much that is informative to voters. It is also a good read, written with wit and intelligent style.

    0 out of 1 people found this review helpful.

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