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Grey, who has won his share of local elections-he was an Ohio county prosecutor and appellate judge-tells would-be public officials how to get elected. There are lots of books on politics, but most are by political scientists-who never get their hands dirty by actually running for office-or by reporters or participants in big campaigns for the White House or Congress. Anyone who wants to get on the school board or the city council will find this book exceedingly helpful, as Grey speaks from years of experience. Uncommon for a lawyer, he writes clear prose in chapters that follow the course of a campaign: organizing volunteers, advertising, analyzing your district's demographics, etc. Grey supplies customizable worksheets and forms on a CD-ROM, part of what is new for this third edition, which also has updated information on the use of the Internet and emails for seeking, handling, and disseminating information. Grey spells out clearly the legal issues involved in becoming a formal candidate. He stipulates that prospective office seekers check their own state's additional requirements. This is a smart, informed, and practical package. It belongs in every public library, supplemented by official publications on local election requirements.
—Michael O. Eshleman
|Pt. I||Planning and Organizing the Campaign||19|
|1||The Office You Want to Run For||21|
|3||Local Election Laws - Getting on the Ballot||33|
|5||District Geography and Demography||47|
|6||Talking to an Old Hand||53|
|7||Campaign Theme and Strategy||59|
|8||Party, Nonpartisan, and Independent Candidates||65|
|9||Computers - Using Them in the Campaign||73|
|Pt. II||Campaigning - The People||87|
|10||You Have to Have a Plan||89|
|11||Scheduling and a Calendar||97|
|12||The Campaign Manager||103|
|13||Getting a Volunteer Coordinator||111|
|15||Money and Fundraising||127|
|16||Winning It One Precinct at a Time||137|
|Pt. III||Campaign Procedures and Techniques||143|
|17||Literature - The Campaign Brochure||145|
|18||Getting a Good Mailing List||155|
|19||Doing a Mailing||159|
|20||Radio and Television||169|
|22||Yard Signs and Billboards||189|
|23||Going Door to Door||197|
|24||Miscellaneous Things That Ought to Be Mentioned||205|
|A||Sample Campaign Plan||215|
|B||Initial Planning Worksheet||221|
|C||Week-by-Week Campaign Planning Form||223|
|E||Sample Volunteer Card||231|
|F||Sample Scheduling Form||233|
|G||Directory of State Elections Officers||235|
|H: Glossary of Terms||241|
Posted January 25, 2013
Posted March 16, 2009
I am currently considering a run for local political office and the book gave excellent incite into the things that one should do before, during, and after the political campaign. It explained everything in nice simple terms and gave the great caveat that it may be different in each state. I think most books try and be too definitive in their suggestion of various techniques buy this book allows for a customization to the various candidates.
My one negative comment is that the book seems to be a little too drawn out. There are some areas of the book that probably deserve more attention, like fundraising and other parts like campaign posters and signs that can use a little less.
But, overall, I think this book was a pretty good read.
Posted July 16, 2008
This is full instruction on how to mount a winning campaign. Even for those not running for office, it offers much that is informative to voters. It is also a good read, written with wit and intelligent style.
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