How to Win Campaigns: Communications for Change / Edition 2

How to Win Campaigns: Communications for Change / Edition 2

by Chris Rose
     
 

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key

See more details below

Overview

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure.

This fully revised and updated second edition includes the following new features:
* Campaign Master Planner
• Political Checklist
• Motivational Values
• Behaviour Change
• Campaigning and the Climate Issue
• Dealing With Disasters
• Using Celebrities
• Being Interesting
• Brainstorming
• Visual Narratives
• A Strategy For Values, Behaviour, Politics and Opinion
• Emergencies
• Tame and Wicked Problems
• How To Tell If You Are Winning
• Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Read More

Product Details

ISBN-13:
9781849711937
Publisher:
Taylor & Francis
Publication date:
10/28/2010
Edition description:
2
Pages:
400
Product dimensions:
6.90(w) x 8.60(h) x 1.40(d)

Related Subjects

Table of Contents

Introduction

1. How To Begin

2. Communicating With Humans

3. Motivational Values

4. Campaign Research and Development

5. Campaign Plans

6. Organizing Campaign Communications

7. Constructing Campaign Propositions

8. Working With News Media

9. Keeping A Campaign Going

10. Old Media, New Media

11. To Do And Not To Do

12. The Bigger Picture

Basic Campaign Checklist

Case studies:
Climate Change Campaigning: The effect of starting conditions
Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health Campaign
Formative Campaign Research: The Undersea
Obama Election Campaign: A New Media Case Study
Issues and Power Analysis: Greening Apple Computers

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >