How to Win Campaigns: 100 Steps to Success

How to Win Campaigns: 100 Steps to Success

by Chris Rose
     
 

Drawing on his experiences while working at Greenpeace, environmental campaigner and communications consultant Rose describes the essentials of public communication for non-governmental organizations conducting campaigns. He discusses campaign research and development, campaign plans, organizing campaign communications, constructing campaign propositions, working with… See more details below

Overview

Drawing on his experiences while working at Greenpeace, environmental campaigner and communications consultant Rose describes the essentials of public communication for non-governmental organizations conducting campaigns. He discusses campaign research and development, campaign plans, organizing campaign communications, constructing campaign propositions, working with the news media, the changing landscape of "new media," and campaigns at the organizational level. Distributed in the US by Stylus. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781853839627
Publisher:
Taylor & Francis
Publication date:
05/28/2005
Edition description:
1
Pages:
256
Product dimensions:
5.56(w) x 8.46(h) x 0.82(d)

Table of Contents

1How to begin1
2Communicating with humans21
3Campaign research and development44
4Campaign plans66
5Organizing campaign communications86
6Constructing campaign propositions109
7Working with news media125
8Keeping a campaign going139
9Old media, new media151
10To do and not to do168
11The bigger picture180

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