How to Win Campaigns: 100 Steps to Success

How to Win Campaigns: 100 Steps to Success

by Chris Rose
     
 

ISBN-10: 1853839620

ISBN-13: 9781853839627

Pub. Date: 05/28/2005

Publisher: Taylor & Francis

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of…  See more details below

Overview

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure.

Product Details

ISBN-13:
9781853839627
Publisher:
Taylor & Francis
Publication date:
05/28/2005
Edition description:
1
Pages:
256
Product dimensions:
5.56(w) x 8.46(h) x 0.82(d)

Table of Contents

1How to begin1
2Communicating with humans21
3Campaign research and development44
4Campaign plans66
5Organizing campaign communications86
6Constructing campaign propositions109
7Working with news media125
8Keeping a campaign going139
9Old media, new media151
10To do and not to do168
11The bigger picture180

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