How to Win Campaigns: Communications for Change / Edition 2

How to Win Campaigns: Communications for Change / Edition 2

by Chris Rose
     
 

ISBN-10: 1849711143

ISBN-13: 9781849711142

Pub. Date: 10/28/2010

Publisher: Taylor & Francis

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn’t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the

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Overview

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn’t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book’s key steps and tools provide models of motivation, analysis and communication structure.

This fully revised and updated second edition includes the following new features:
Campaign Master Planner • Political Checklist • Motivational Values • Behaviour Change Campaigning and the Climate Issue • Using Celebrities • A Strategy For Values, Behaviour, Politics and Opinion • Emergencies • Tame and Wicked Problems Plus all new case studies on: the smoking ban, Apple computers and the Amazon.

Product Details

ISBN-13:
9781849711142
Publisher:
Taylor & Francis
Publication date:
10/28/2010
Edition description:
2
Pages:
400
Product dimensions:
6.60(w) x 8.40(h) x 1.20(d)

Related Subjects

Table of Contents

Introduction
1. How To Begin
2. Communicating With Humans
3. Campaign Research and Development
4. Campaign Plans
5. Organizing Campaign Communications
6. Constructing Campaign Propositions
7. Working With News Media
8. Keeping A Campaign Going
9. Old Media, New Media
10. To Do And Not To Do
11. The Bigger Picture
12. Case Studies

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