How to Win Friends and Influence People in the Digital Age

How to Win Friends and Influence People in the Digital Age

How to Win Friends and Influence People in the Digital Age

How to Win Friends and Influence People in the Digital Age


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An adaptation of Dale Carnegie’s timeless prescriptions for the digital age.

Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools.

Dale Carnegie’s commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.

Product Details

ISBN-13: 9781451612592
Publisher: Simon & Schuster
Publication date: 12/25/2012
Series: Dale Carnegie Books
Pages: 272
Sales rank: 61,951
Product dimensions: 5.50(w) x 8.38(h) x 0.80(d)

About the Author

Dale Carnegie (1888–1955) described himself as a “simple country boy” from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day. Visit for more information.

Table of Contents

Why Carnegie's Advice Still Matters ix

Part 1 Essentials of Engagement

1 Bury Your Boomerangs 3

2 Affirm What's Good 15

3 Connect with Core Desires 27

Part 2 Six Ways to Make a Lasting Impression

1 Take Interest in Others' Interests 39

2 Smile 51

3 Reign with Names 61

4 Listen Longer 71

5 Discuss What Matters to Them 79

6 Leave Others a Little Better 87

Part 3 How to Merit and Maintain Others' Trust

1 Avoid Arguments 99

2 Never Say, "You're Wrong" 105

3 Admit Faults Quickly and Emphatically 115

4 Begin in a Friendly Way 125

5 Access Affinity 133

6 Surrender the Credit 141

7 Engage with Empathy 147

8 Appeal to Noble Motives 153

9 Share Your Journey 161

10 Throw Down a Challenge 167

Part 4 How to Lead Change Without Resistance or Resentment

1 Begin on a Positive Note 175

2 Acknowledge Your Baggage 183

3 Call Out Mistakes Quietly 187

4 Ask Questions Instead of Giving Direct Orders 193

5 Mitigate Fault 199

6 Magnify Improvement 207

7 Give Others a Fine Reputation to Live Up to 215

8 Stay Connected on Common Ground 221

Notes 231

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