How to Win Friends and Influence Profits: The art of winning more business from your clients

How to Win Friends and Influence Profits: The art of winning more business from your clients

by Chris Cowpe, David Kean
     
 

The people who can build and nurture client relationships are the real heroes in business. Why? Because revenue from existing client relationships drops straight to the bottom line. It is the best kind of growth a company can have - better than winning new clients and better than acquiring new companies - because it is high-profit growth. All of the most successful

Overview

The people who can build and nurture client relationships are the real heroes in business. Why? Because revenue from existing client relationships drops straight to the bottom line. It is the best kind of growth a company can have - better than winning new clients and better than acquiring new companies - because it is high-profit growth. All of the most successful and most profitable organizations have a systematic and methodical approach to driving development of their existing clients. This book will share those systems and methods to help all businesses to capitalize on the value of their precious, but under exploited, client relationships.

Product Details

ISBN-13:
9781905736195
Publisher:
Marshall Cavendish Books, Limited
Publication date:
04/01/2008
Pages:
160
Product dimensions:
5.30(w) x 8.60(h) x 0.90(d)

Meet the Author

David Kean has worked in the advertising industry for over 20 years, managing large multinational client relationships. He consults and lectures on business development around the world and is the author of How Not to Come Second (Cyan/Marshall Cavendish)

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