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How To Write a Marketing Plan for Health Care Organizations
     

How To Write a Marketing Plan for Health Care Organizations

by William Winston
 

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health

Overview

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

Product Details

ISBN-13:
9781136550874
Publisher:
Taylor & Francis
Publication date:
11/12/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
184
File size:
2 MB

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