How to Write a Marketing Plan [NOOK Book]

Overview


A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step by step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and ...

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How to Write a Marketing Plan

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Overview


A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step by step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.

This new edition includes new features such as chapter summaries and tips on how to present a marketing plan effectively, as well as new information about mobile commerce in marketing and a brand new chapter to help produce mini plans and seize new opportunities quickly. John Westwood provides a clear, effective and up to date approach to creating and implementing a marketing plan.

A hands-on guide to creating a complete, professional marketing plan for any business, this resource walks readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step.

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Editorial Reviews

From the Publisher

 
"[S]trongly advised for anyone who is in charge of getting a product's message out there and wants to do it comprehensively and effectively." --Midwest Book Review, Library Bookwatch, The Business Shelf
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Product Details

  • ISBN-13: 9780749451837
  • Publisher: Kogan Page, Ltd.
  • Publication date: 9/28/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 129
  • File size: 4 MB

Meet the Author


John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page).  He has held a wide variety of senior sales and marketing positions.
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Table of Contents

1. Introduction

2. Situation analysis – the marketing audit

3. Objectives, strategies and action plans

4. Distribution, promotion and budgets

5. Writing the plan

6. Presenting the plan, follow-up and revision

John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page).  He has held a wide variety of senior sales and marketing positions.

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