How to Write a Marketing Plan

How to Write a Marketing Plan

by John Westwood
     
 

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current

Overview

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The creating success series of books...

With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

Editorial Reviews

From the Publisher

 
"[S]trongly advised for anyone who is in charge of getting a product's message out there and wants to do it comprehensively and effectively." --Midwest Book Review, Library Bookwatch, The Business Shelf

Product Details

ISBN-13:
9780749451837
Publisher:
Kogan Page, Ltd.
Publication date:
09/28/2006
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
129
File size:
4 MB

Related Subjects

Meet the Author

John Westwood is the author of The Marketing Plan Workbook (Kogan Page).  He has held a wide variety of senior sales and marketing positions.

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