How to Write a Marketing Plan

How to Write a Marketing Plan

by John Westwood
     
 

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A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step by step approach to the entire process, from

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Overview

A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step by step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.

This new edition includes new features such as chapter summaries and tips on how to present a marketing plan effectively, as well as new information about mobile commerce in marketing and a brand new chapter to help produce mini plans and seize new opportunities quickly. John Westwood provides a clear, effective and up to date approach to creating and implementing a marketing plan.

Editorial Reviews

From the Publisher
 
"[S]trongly advised for anyone who is in charge of getting a product's message out there and wants to do it comprehensively and effectively." —Midwest Book Review, Library Bookwatch, The Business Shelf

Product Details

ISBN-13:
9780749467128
Publisher:
Kogan Page, Ltd.
Publication date:
03/28/2013
Series:
Creating Success Series
Edition description:
Fourth Edition
Pages:
184
Sales rank:
440,493
Product dimensions:
5.50(w) x 8.50(h) x 0.42(d)

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