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How to Write a Marketing Plan
     

How to Write a Marketing Plan

by John Westwood
 

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How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to

Overview

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

Editorial Reviews

From the Publisher

 
"[S]trongly advised for anyone who is in charge of getting a product's message out there and wants to do it comprehensively and effectively." --Midwest Book Review, Library Bookwatch, The Business Shelf
Professional Marketing
"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan"

Product Details

ISBN-13:
9780749467128
Publisher:
Kogan Page, Ltd.
Publication date:
03/28/2013
Series:
Creating Success Series
Edition description:
Fourth Edition
Pages:
184
Product dimensions:
5.50(w) x 8.50(h) x 0.42(d)

Related Subjects

Meet the Author

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

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