How to Write & Give a Speech: A Practical Guide for Executives, PR People, the Military, Fund-Raisers, Politicians, Educators, and Anyone Who Has to Make Every Word Count [NOOK Book]

Overview


This newly updated guide offers sound advice on every aspect of writing and giving an effective speech. Filled with fresh examples and practical tips, this accessible book shows how to improve both the content and delivery of any presentation.

Learn how to:

  • Assess an audience
  • Research your subject
  • Give team presentations
  • Speak to international audiences
  • Use humor
  • Create a memorable style
  • Handle copyright issues
  • Use PowerPoint and other audio-visuals
  • Handle Q&A sessions
  • Control nervousness

Updated with brand new sections, this book will help both novices and experts speak with clarity, confidence, and clout.

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Product Details

  • ISBN-13: 9781466804203
  • Publisher: St. Martin's Press
  • Publication date: 12/2/2002
  • Sold by: Macmillan
  • Format: eBook
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 224
  • Sales rank: 1,249,115
  • File size: 308 KB

Meet the Author



Joan Detz coaches executives, offers media training, and conducts presentation skills workshops for major corporations. A popular presenter at professional conferences, she also teaches seminars in public speaking and speechwriting. Author of Can You Say a Few Words? and It's Not What You Say, It's How You Say It, she lives in Bucks County, Pennsylvania.
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Table of Contents



Acknowledgments

Introduction

1.) So You've Been Asked to Give a Speech. Now What?
Determine What You Want to Say
What to Do If You Have Nothing to Say

2.) Assessing Your Audience
Familiarity with the Subject
Attitudes
Preconceived Notions
Size
Age
Male/Female Ratio
Economic Status
Educational Background
Political Orientation
Cultural Life
An Additional Word to the Wise

3.) Where and When Will You Speak?
Where
When

4.) How to Research a Speech
Use Your Head
Make Good Use of the Library
What to Leave Out
Approach the Topic from the Audience's Perspective
How to Use Statistics for Impact
How to Use Quotations
How to Use Definitions
How to Use Comparisons and Contrasts
How to Use Examples
How to Use Anecdotes
Some Final Thoughts About Research

5.) Writing the Speech
The Never-Fail Formula
Tell Them What You're Going to Tell Them: The Opening
Tell Them: The Body
Tell Them What You Told Them: The Conclusion

6.) How to Make It Simple
How to Make Every Word Count
Simplify Your Phrases
Avoid the Fluff Pitfall
Sharpen Your Sentences
A Quick Summation i0The Ultimate Test

7.) Style
How to Use Tripartite Division
How to Use Parallelism
How to Use Imagery
How to Use Inversion of Elements
How to Use Repetition
How to Use Rhetorical Questions
How to Use Contrast
How to Use Rhythm
How to Use Vivid Words

8.) Humor: What Works, What Doesn't, and Why
Use a Light Touch
What Works
What Are Your Chances of Getting a Laugh?
What About Delivery?

9.) Special-Occasion Speeches
The Invocation
The Commencement Speech
Presenting an Award
Introducing a Speaker
The Impromptu Speech
Panel Presentations
Question-and-Answer Sessions

10.) The Nitty-Gritty Details
How to Type a Speech
How to Prepare the Room
How to Use Audiovisual Aids
How to Prepare Yourself

11.) Delivery
Practicing Your Delivery
Presence
Voice
Eye Contact
Lecterns
Body Language
When You Finish Speaking
Nervousness
Hecklers
Embarrassing Glitches

12.) Media Coverage

13.) International Speeches
How to Get Your Message Across in Any Language

14.) Speakers Bureaus
Membership
Size
Training
Payment/Benefits
Motivation
Recognition/Rewards
Performance Standards
Letting the Community Know About Your Programs
Appropriate Forums

15.) Speechwriters: How to Hire One and How to Work with One

Appendix: Useful Books, Web Sites, and Professional Organizations

Index
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