How to Write and Give a Speech: A Practical Guide for Executives, PR People, the Military, Fund-Raisers, Politicians, Educators, and Anyone Who Has to Make Every Word Count [NOOK Book]


This newly updated guide offers sound advice on every aspect of writing and giving an effective speech. Filled with fresh examples and practical tips, this accessible book shows how to improve both the content and delivery of any presentation.

Learn how to:

- Assess an audience

- Research your subject

- Give team presentations

- Speak to international audiences

- Use humor

- Create a memorable style

- Handle copyright issues

- Use PowerPoint and other audio-visuals

- Handle Q&A sessions

- Control nervousness

Updated with brand new sections, this book will help both novices and experts speak with clarity, confidence, and clout.

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Product Details

  • ISBN-13: 9781466804203
  • Publisher: St. Martin's Press
  • Publication date: 12/2/2002
  • Sold by: Macmillan
  • Format: eBook
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 224
  • Sales rank: 1,237,332
  • File size: 308 KB

Meet the Author

Joan Detz coaches executives, offers media training, and conducts presentation skills workshops for major corporations. A popular presenter at professional conferences, she also teaches seminars in public speaking and speechwriting. Author of Can You Say a Few Words? and It's Not What You Say, It's How You Say It, she lives in Bucks County, Pennsylvania.

Joan Detz, author of How to Write&Give a Speech, and It's Not What You Say, It's How You Say It, coaches executives, offers media training, and teaches presentation skills workshops. The Joan Detz Speechwriting Seminars have trained speechwriters for The White House, prominent executives, university presidents, and top military leaders.
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Table of Contents



1.) So You've Been Asked to Give a Speech. Now What?

Determine What You Want to Say

What to Do If You Have Nothing to Say

2.) Assessing Your Audience

Familiarity with the Subject


Preconceived Notions



Male/Female Ratio

Economic Status

Educational Background

Political Orientation

Cultural Life

An Additional Word to the Wise

3.) Where and When Will You Speak?



4.) How to Research a Speech

Use Your Head

Make Good Use of the Library

What to Leave Out

Approach the Topic from the Audience's Perspective

How to Use Statistics for Impact

How to Use Quotations

How to Use Definitions

How to Use Comparisons and Contrasts

How to Use Examples

How to Use Anecdotes

Some Final Thoughts About Research

5.) Writing the Speech

The Never-Fail Formula

Tell Them What You're Going to Tell Them: The Opening

Tell Them: The Body

Tell Them What You Told Them: The Conclusion

6.) How to Make It Simple

How to Make Every Word Count

Simplify Your Phrases

Avoid the Fluff Pitfall

Sharpen Your Sentences

A Quick Summation

i0The Ultimate Test

7.) Style

How to Use Tripartite Division

How to Use Parallelism

How to Use Imagery

How to Use Inversion of Elements

How to Use Repetition

How to Use Rhetorical Questions

How to Use Contrast

How to Use Rhythm

How to Use Vivid Words

8.) Humor: What Works, What Doesn't, and Why

Use a Light Touch

What Works

What Are Your Chances of Getting a Laugh?

What About Delivery?

9.) Special-Occasion Speeches

The Invocation

The Commencement Speech

Presenting an Award

Introducing a Speaker

The Impromptu Speech

Panel Presentations

Question-and-Answer Sessions

10.) The Nitty-Gritty Details

How to Type a Speech

How to Prepare the Room

How to Use Audiovisual Aids

How to Prepare Yourself

11.) Delivery

Practicing Your Delivery



Eye Contact


Body Language

When You Finish Speaking



Embarrassing Glitches

12.) Media Coverage

13.) International Speeches

How to Get Your Message Across in Any Language

14.) Speakers Bureaus







Performance Standards

Letting the Community Know About Your Programs

Appropriate Forums

15.) Speechwriters: How to Hire One and How to Work with One

Appendix: Useful Books, Web Sites, and Professional Organizations


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