How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

by Ray Edwards

Overview

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

• The universal hidden structure behind all persuasive copy.
• How to avoid the most common copywriting mistakes.
• A simple technique for writing copy that’s easy to read.
• How to write powerful short copy for social media.
• Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
• Tons of templates, examples, and checklists guaranteed to improve your copy.
• ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Product Details

ISBN-13:	9781614485025
Publisher:	Morgan James Publishing
Publication date:	02/16/2016
Pages:	186
Sales rank:	315,048
Product dimensions:	5.50(w) x 8.30(h) x 0.50(d)

About the Author

Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Table of Contents

Introduction xvii

1 How to Sell Without Being "Salesy" 1

2 The Magic Building Blocks of the Perfect Sales Letter 12

3 How to Write Headlines That Grab Readers by the Eyeballs and Suck Them Into Your Message 32

4 Inbox Magic: How to Write E-mails That Make More Money 39

5 How to Write Bullet Points That Virtually Force Your Prospects to Buy 62

6 The Triad That Sells More: Irresistible Offers, Risk Reversal, and Powerful Closes 83

7 How to Write Guarantees That Dissolve Fear and Unleash a River of Sales 98

8 How to Write Copy That Closes the Deal 115

9 How to Write Irresistible Offers 122

10 The Secrets of Product Launch Copy 131

11 The Secrets of Writing Blockbuster Copy by Watching Movies 149

12 The Copywriting Challenge 158

About the Author 161

How to Contact Ray 162

Free Membership for Readers 163