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From the Publisher
"A how-to classic." —The Washington Post
"Joan Detz has gone a long way toward taking the mystery out of writing and giving an effective speech. For this I will find it hard to forgive her." —Governor Mario M. Cuomo
"This book is a practical text for helping anyone develop the ability to speak and become more effective." —Terrence J. McCann, executive director, Toastmasters International
"There should be a law against boring and poorly delivered speeches. When there is, Joan Detz will be required reading."— Brian S. Akre, director of executive communications, Renault-Nissan BV
"If you want to boost your career, do two things: buy Joan Detz’s book; then start giving great speeches." —Jane Maas, author of Mad Women and advertising executive
"It’s a rare distinction for any book to remain in print continuously for three decades. This 30th anniversary edition, updated for the digital age, attests to Joan Detz’s international reputation as a corporate communicator par excellence. Her guidance goes far beyond speechwriting. The practical wisdom in these pages will help you communicate your best in every business situation."— Marian Calabro, author of The Clorox Company—100 Years, 1000 Reasons and President, CorporateHistory.net
"Global executives need to give presentations. This book tells how to make those presentations effective."— Olli-Pekka Kallasvuo, vice chairman, Telia-Sonera AB and SRV Group; former CEO, Nokia Corp
"… a timeless reference manual."— Carri Chandler, External Affairs, Toyota Motor Engineering & Manufacturing North America, Inc.
"Joan Detz, with her vast experience and expertise, is certain to provide any communicator with great practical guidance and, more importantly, an added sense of purpose in what they do for living."— Vuk Vujnovic, Secretary General at SEECOM (South East Europe Public Sector Communication Association)
"… a broad range of new examples that illustrate the art and craft of speechwriting."— Rhea Wessel, journalist and speechwriter
"[Detz’s] book is excellent."—Chris McGee, corporate speechwriter and former military public affairs specialist
"Joan’s experience and expertise regarding speechwriting and presentation skills have proven to be invaluable."— Vern Schellenger, SVP of HR, American Bankers Association
"You don’t know what you don’t know about speechwriting until you’ve attended one of Joan Detz’s trainings or read her books. Joan’s advice is brilliant, insightful, and smack-yourself-in-the-forehead "why-didn’t-I-think-of-that" smart! Professional communicators around the globe turn to Joan for expert tips on producing and delivering speeches that make a difference. She has been a staple of training for the members of the National Association of Government Communicators for many years, and for good reason. Her workshops are among the most popular at our annual training events. This book is the next best thing to Joan herself, full of wonderful advice on knowing your audience, writing the speech, preparing the room, and fantastic tips for delivering the speech. I am delighted about this new anniversary edition, because my dog-eared old copy is pretty worn."
—John Verrico, President-Elect, National Association of Government Communicators