How to Write Knockout Proposals: What You Must Know (and Say) to Win Funding Every Time

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Editorial Reviews

Publishers Weekly
This pithy little book is a lifeline for anyone who has ever struggled to write a grant proposal. In clear, lucid prose, PW contributing editor Barbato demystifies a process most of us classify somewhere between daunting and incomprehensible. By the time you've finished reading, you'll believe you can do what he promises in the title; if you follow his user-friendly directions, you probably will. In 51 short chapters (two pages apiece), Barbato covers everything from why you need more than a good idea and how best to communicate with a particular funder. Some suggestions are obvious ("Find giving guidelines that resonate beautifully with your need. Then, you and the prospective donor will have, if not a bond, at least a strong interest in common"). Others are clearly the result of Barbato's experience as a veteran proposal writer and the author of five previous books. To get background information on a topic you're not familiar with, he suggests reading a young-adult novel in addition to surfing the Internet or checking encyclopedia articles. He also recommends waiting around if you're interviewing a source. "Let him stop you at the door as you're leaving," he writes. "I've found many experts at their lucid best just at that final moment in the interview. They want to make sure you understand." For anyone facing the difficult task of writing a funding proposal, Barbato's advice is sound, clear and to the point. (July) Copyright 2004 Reed Business Information.
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Product Details

  • ISBN-13: 9781889102207
  • Publisher: Emerson & Church, Publishers
  • Publication date: 7/28/2004
  • Pages: 128
  • Product dimensions: 5.58 (w) x 8.44 (h) x 0.37 (d)

Table of Contents

1 Ready to Go 17
2 Needing Money Isn't Enough 19
3 All or Nothing at All 21
4 One Size Never Fits All 23
5 Whet the Appetite 25
6 Avoid Pointy-Headed Prose 27
7 What Funders Want 29
8 Where the Devil Lurks 31
9 When Your Proposal Arrives 33
10 Your Ability to Deliver 35
11 Know Your Strengths 37
12 Watch Your Attitude 39
13 Never Forget Your Backup 41
14 Watch for Red Flags 43
15 Helping the Funder 'Get It' 45
16 You Must Know Everything 47
17 Do a 'Down and Dirty' 49
18 Listen 51
19 Get Good Information 53
20 Make Them Talk in Plain English 55
21 Enough is Enough 57
22 Immerse Yourself 59
23 Maps Help 61
24 Okay, Here's a Template 63
25 Just Get it Down 65
26 The Throw-Away Draft 67
27 The Cheat Sheet 69
28 Come Out Blazing 71
29 Repeat the Sounding Joy 73
30 Getting Unstuck 75
31 Now the Work Starts 77
32 Take Time 79
33 Getting Stronger Everyday 81
34 Skimming the Cream 83
35 The Only Goal There Is 85
36 Write it Right 87
37 Tell a Story 89
38 Emphasize Benefits 91
39 Avoid Soppiness 93
40 Becoming a Better Writer 95
41 Hire Help 97
42 Heighten Reality 99
43 Let It Flow 101
44 Little Things Mean a Lot 103
45 Good Circulation 105
46 Handling Corrections and Comments 107
47 Neatness Counts 109
48 Don't Blow Your Cover 111
49 Tempt with Titles 113
50 Err on the Side of Good Taste 115
51 Give it Lasting Appeal 117
52 Ways to Say Thank You 119
53 Check It Out 121
The Last Word 123
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