How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company by David Magee, Paperback | Barnes & Noble
How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company

How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company

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by David Magee
     
 

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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world's largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota's past

Overview

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world's largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

Editorial Reviews

Publishers Weekly

Magee, a columnistat the Chattanooga Times Free Press, ably chronicles the rise of leading auto manufacturer Toyota and the underlying principles that led to its ascendancy. From lean production to a long-term focus to specialized philosophies like "kaizen" (a system of continuous improvement in which instances of waste are eliminated one by one) and "genchi genbutsu" (a belief in practical experience over theoretical knowledge), Magee documents each contributing factor in Toyota's success. Going back as far as Toyota founder Kiichiro Toyoda's father Sakichi Toyoda, a successful inventor who inspired and financed the car company's first operations, Magee takes the reader through the company's current challenges and achievements. While he delivers some fresh ideas on how to foster innovation within a particular industry, his overwhelming praise for Toyota's methods reads suspiciously like hagiography, despite his frequent assurances that he wrote the book "in complete objectivity with no involvement or influence from the company." Still, this work will interest those involved in the automotive world or similar industries. (Nov. 1)

Copyright 2007 Reed Business Information
Newsweek
The factors that fueled Toyota's drive to the summit of the auto industry sare all well recounted here.
Fast Company
Magee runs through lessons in leadership and strategy, weaving in colorful snippets from Toyota's 70-year history.
BusinessWeek.com
Magee convincingly argues that the spirit of Toyota people, as much as anything, has determined Toyota's success.
The Wall Street Journal
He celebrates Toyota's willingness to acknowledge production problems quickly, to adapt its methods to varying markets, and to ask for feedback from its workers—thereby empowering them.
Booklist
An excellent view of a shining business model.
Library Journal

Drawing from firsthand interviews worldwide, Magee (The John Deere Way) presents an insightful history of how Toyota's dynamic organizational culture propelled a small family-run loom company to superstardom as a top-ranked Fortune Global 500 company and automotive-industry leader. Sakichi Toyoda, the founder of Toyota, was profoundly influenced by the books of the Victorian age Scottish reformist Samuel Smiles, once greatly known for his books such as Self-Help, Thrift, and Duty. By telling the Toyoda and Toyota story, Magee has in fact created another self-help book that individuals as well as corporations can follow in learning the methods that Toyota used to improve itself. Magee's research shows how Toyota has identified specific organizational goals and values that drive performance, such as continuous improvement and respect for people. These values and goals have recently been summarized by Toyota in written guidelines called the "Toyota Way." Magee shows how the Toyota Way translates directly into profits and competitive advantage. Quirky chapter titles, such as "The Power of Paranoia" and "Let Failure Be Your Teacher," also reflect the company's unusual values. This inspirational book is essential reading for both human resource professionals and business executives and is definitely suitable for public library audiences as well.
—Caroline Geck

Product Details

ISBN-13:
9781591842293
Publisher:
Penguin Publishing Group
Publication date:
10/28/2008
Edition description:
Reprint
Pages:
256
Sales rank:
789,379
Product dimensions:
5.40(w) x 8.40(h) x 0.70(d)
Age Range:
18 Years

Meet the Author

David Magee is the author of eight nonfiction books, including Turnaround: How Carlos Ghosn Rescued Nissan and The John Deere Way. He is also the founder and president of Jefferson Press and the co-owner of Rock Point Books, a Chattanooga, Tennessee, independent bookstore.

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