How Voters Decide: Information Processing in Election Campaigns / Edition 1

How Voters Decide: Information Processing in Election Campaigns / Edition 1

by Richard R. Lau, David P. Redlawsk
     
 

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically… See more details below

Overview

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally defined.

Product Details

ISBN-13:
9780521613064
Publisher:
Cambridge University Press
Publication date:
04/30/2006
Series:
Cambridge Studies in Public Opinion and Political Psychology Series
Edition description:
New Edition
Pages:
366
Product dimensions:
5.98(w) x 8.98(h) x 0.83(d)

Table of Contents

1Introduction3
2A new theory of voter decision making21
3Studying voting as a process47
4What is correct voting?72
5What voters do - a first cut93
6Individual differences in information processing119
7Campaign effects on information processing135
8Evaluating candidates157
9Voting184
10Voting correctly202
11Political heuristics229
12A look back and a look forward255
App. ADetailed examples of decision strategies in action265
App. BHow the dynamic information board works279
App. COverview of experimental procedures287
App. DDetailed decision scripts299
App. ECalculating the on-line evaluation counter307

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