Why you can remember your first date but not what you had for lunch last Tuesday?
What slugs, bugs, and squirrels have to tell us about human memory?
How the smell of pine trees or buttered popcorn can help you remember?
Why dieting may make you forget?
Why practice makes perfect?
How a spell of the moody blues can affect your memory?
In this extraordinary book, scientist Rebecca Rupp sheds light on one of the most mysterious and fascinating aspects of the brain: our memory. What are the chemical processes that occur in the brain when we remember? Why does memory change as we grow older? How We Remember and Why We Forget also features useful memory-improving techniques and tricks to remember essential information. Learn to defeat that common bugbear of memory, the forgetting of proper names; pick up a quick trick for remembering telephone numbers; and find out how to enrich your mind (and impress your friends and colleagues) by memorizing lengthy poems. Tips like these lend a practical edge to this illuminating exploration of a largely uncharted realm..