How You Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams

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2009 PAPERBACK New 0979901057 Employers want to know why you are right for the job: Should they hire you or another qualified candidate? By learning to master the Job-Seeker ... Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked "YOU" the brand of choice for the employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of a personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, it takes the reader start-to-finish through proven corporate branding techniques never before adapted for personal use. The reader will learn to: leverage the 6 personal positioning elements other job-seekers don't know; master the 5 everyday activities that best communicate your brand to potential employers; avoid the top 20 job-seeker personal brand busters; build trust and excitement before, during, and after an interview; and comman Read more Show Less

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Overview

Employers want to know why you are right for the job: Should they hire you or another qualified candidate? By learning to master the Job-Seeker Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked "YOU" the brand of choice for the employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of a personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, it takes the reader start-to-finish through proven corporate branding techniques never before adapted for personal use. The reader will learn to: ...

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More About This Book

Overview

Employers want to know why you are right for the job: Should they hire you or another qualified candidate? By learning to master the Job-Seeker Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked "YOU" the brand of choice for the employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of a personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, it takes the reader start-to-finish through proven corporate branding techniques never before adapted for personal use. The reader will learn to: leverage the 6 personal positioning elements other job-seekers don't know; master the 5 everyday activities that best communicate your brand to potential employers; avoid the top 20 job-seeker personal brand busters; build trust and excitement before, during, and after an interview; and command the highest possible salary.

Product Details

  • ISBN-13: 9780979901058
  • Publisher: Global Insight Communications
  • Publication date: 1/2/2009
  • Pages: 278
  • Sales rank: 1,210,651
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified professional coach, powerhouse speaker, and author of the How YOU(tm) Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As president of BDA International, Ltd., Bence now travels the world speaking, training, and coaching individuals and corporations to greater success through corporate and personal brand development.

Table of Contents

Preface 11

Introduction: Your Job Search - How Are YOU Like Shampoo? 17

The Power of Brands 23

Step 1 Define It

Defining Your Personal Brand 31

Element #1 Audience 39

Element #2 Need 59

Element #3 Comparison 71

Element #4 Unique Strengths 83

Element #5 Reasons Why 99

Element #6 Brand Character 111

Pulling It All Together 125

Step 2 Communicate It

Taking YOU on Interviews 141

Launching Your Job-Seeker Personal Brand 145

Activity #1 Actions 153

Activity #2 Reactions 171

Activity #3 Look 185

Activity #4 Sound 201

Activity #5 Thoughts 217

Your Complete Job-Seeker Personal Brand Marketing Plan 235

Step 3 Avoid Damaging It

Job-Seeker Personal Brand Busters 243

Quiz: The Top 20 Job-Seeker Personal Brand Busters 247

Assuring Long-Term Success 263

Appendix A Great Interview Questions for YOU 267

Appendix B Personality Profiles and Tests 270

Suggested Books 272

About the Author 273

Acknowledgments 275

Contact Information 277

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  • Posted July 5, 2009

    more from this reviewer

    great book about personal branding!

    This is a great book about personal branding! According to the author every person has a brand, which is how others perceive, think and feel about them. If you want to land the job of your dreams then you better work on your brand and make it as true to yourself as possible.

    This book is geared towards job seekers trying to get employed, the applications and explanations are all applied to that. If you are a job seeker that's seeking to be self employed, an entrepreneur or you just want to brand yourself for various purposes, you could easily shift the focus onto your situation. The book breaks down how to create a personal brand exactly with very easy steps. The focus is on how to find your true brand and communicate it BEFORE you go in for an interview, so all the prep and questions are in that direction. It's also up to date including web 2.0 applications like twitter and linked in and how to use those for your journey to brand yourself. It's a very easy read, can be easily applied and is a beautiful ride into ourselves.

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