How YOU (tm) Are like Shampoo: The Breakthrough Personal Branding System Based on Proven Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work

Overview

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand.

You’ll learn how to:

...
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How YOU

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Overview

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand.

You’ll learn how to:

      -          Identify the 6 essential positioning elements that define your personal brand

-          Master the 5 everyday activities that most clearly communicate your brand

-          Avoid the top 20 Personal Brand Busters™ that could keep you from success

-          Increase your earning power and job satisfaction

-          Build on-the-job trust and loyalty in YOU™

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Product Details

  • ISBN-13: 9780979901027
  • Publisher: Global Insight Communications
  • Publication date: 1/2/2008
  • Pages: 272
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.63 (d)

Meet the Author

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries.
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Table of Contents

Foreword     13
Preface     17
Introduction: How Are YOU Like Shampoo?     21
The Power of Brands     27
Define It
Defining Your Personal Brand     35
Personal Brand Positioning Element #1: Audience     43
Personal Brand Positioning Element #2: Need     63
Personal Brand Positioning Element #3: Comparison     75
Personal Brand Positioning Element #4: Unique Strengths     91
Personal Brand Positioning Element #5: Reasons Why     111
Personal Brand Positioning Element #6: Brand Character     125
Pulling It All Together: Your Complete Personal Brand Positioning Statement     141
Bridging the Gap     155
Communicate It
Launching Your Personal Brand     159
Personal Brand Marketing Plan Activity #1: Actions     167
Personal Brand Marketing Plan Activity #2: Reactions     175
Personal Brand Marketing Plan Activity #3: Look     187
Personal Brand Marketing Plan Activity #4: Sound     201
Personal Brand Marketing Plan Activity #5: Thoughts     209
Your Complete Personal Brand Marketing Plan     221
Avoid Damaging It
Personal Brand Busters     229
Common Personal Brand Busters Quiz     233
Assuring Long-Term Success     253
Suggested Books     260
About the Author     261
Acknowledgments     263
Contact Information     266
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  • Anonymous

    Posted July 6, 2012

    Hey

    Kits stay with their mother until they are 6 moons old! NOT 8! Once kits are 6 moons old, they become apprentices! You don't know much about warrior cats!

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  • Anonymous

    Posted June 4, 2012

    Crystalfire nusery

    This is where the new-norn kits stay with there parents until they are 8months old.~Emeraldlighy

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